ProWine China Sells Out in Advance of November Launch

September 15, 2013

Messe Duesseldorf’s ProWine China hasn’t even opened its doors for the first time yet, and it’s already sold out with 500 exhibitors from 26 countries.

The show, scheduled Nov. 13-15 at the Shanghai New International Expo Center, also had to up its exhibit floor to meet demand from 430,500 square feet to 538,000 sq. ft.

This trade-only exhibition will connect importers, distributors, retailers, F&B managers and sommeliers from China and abroad with wineries from 26 nations.

ProWine China 2013 will feature exhibitors from the following countries: Argentina, Australia, Austria, Bulgaria, Canada, Chile, China, Croatia, France, Georgia, Germany, Great Britain, Greece, Hungary, Italy, Mexico, Moldova, Netherlands, Poland, Portugal, Russia, South Africa, Spain, Switzerland, Uruguay and the U.S.

In all, there will be 16 national pavilions and four regional pavilions.

Featuring 80 exhibitors, the largest national pavilion will be from France, followed by Argentina with 70 companies and Spain with 56 exhibitors. Portugal and Italy rank fourth and fifth respectively. From China, 36 companies will be represented at ProWine China 2013.

Leading wine brands such as Les Grands Chais de France, CASTEL, Félix Solís Avantis, Jackson Family Wines, Lenz Moser and Henkell & Co. Sektkellerei will use ProWine China 2013 as a platform to further expand their business in China.

Trade visitors also will have the opportunity to meet exhibitors, such as Russian Traditions and Sektkellerei J. Oppmann AG, who will show their products on the Chinese market for the first time.

More than 100 supporting events will form the ancillary program of ProWine China 2013. In addition to wine tasting sessions, featuring specific grape varieties and regions, there will be numerous events on combining wine with food as well as talks on trade routes, market trends and wine education.

The China Sommeliers Wines and Spirits Challenge (CSWSC) will take place from Nov. 10-12. The challenge is the only Chinese sommelier focused blind tasting wine event of its kind.

This competition will bring together China's leading sommeliers, both local and international, and a panel of renowned Master Sommeliers including world and regional champions.

The results will be announced on Nov. 13 - the first day of ProWine China. Visitors will be able to taste the award-winning wines during the three-day exhibition at the ProWine China Distributor’s Club.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.