RV Trade Show Has Successful Debut in China
November 6, 2012
The ATC Show 2012, made up of All in CARAVANING 2012 and All in TUNING 2012 in Beijing, had an impressive debut for the growing RVand camping industry in China.
Jointly organized by Messe Düsseldorf Shanghai Co. Ltd. and YASN International Exhibition Co. Ltd, the exhibition attracted 242 Chinese andinternational exhibitors displaying tuning cars, motor homes and RVs and RVaccessories, as well campsite management and development companies on 215,200 square feetof exhibit space.
More than 10,000 visitors attended the ATC Show 2012. A wide range of ancillaryevents, such as forums, conferences and games complemented the exhibits.
“With the first ‘All in Caravaning Annual Conferenc’” and the first All in CARAVANING show, Messe Düsseldorf has expanded its activities in the Chinese market,” said Hans Werner Reinhard, Deputy Managing Director of Messe Düsseldorf GmbH and Chairman of Messe Düsseldorf China Ltd.
He added, “I’m very pleasedthat our company has been part of this debut. I’m sure that both the conference and the show have benefitted greatly from Messe Düsseldorf’s wide-ranging knowledge of the international RVindustry. We, as the organizers of the No. 1trade fair for RVs and mobile homes -CARAVAN SALON INTERNATIONAL DÜSSELDORF-will do our utmost to promote our common Chinese activities to the benefit of our exhibitors, visitors and partners.”
CARAVANING 2012, the first RV industry show in China, was well-received by theexhibitors.
The target group of RV customers has increased from afew ‘RV enthusiast’ to the general public. The industry also witnessed considerable developments in infrastructure and the overall quality of industry employees.
“HYMER always attaches importance to international business. China is definitely a key market for us,” said Hermann Pfaff, Member of the Board of HYMER AG, the largest RV manufacturer in Europe.
He added, “We are looking for partners here and also exploring a suitable cooperation model in the local markets.”
Kazuhiro Akase, Secretary General of FICC Asia-Pacific Commission, praised the RV market potential in China.
“China’s RV and campsite industry began withan ideal infrastructure: vast land area, huge population and stable economic growth in China; the development rate in China will double that of Japan,” Akase said.
According to Song Yu, deputy executive director of the Beijing Municipal Tourism Committee, in the next Five-Year Plan (2011-2015) it has been identified that RVand campsite development will be two of the segments generating significant stimulus for the tourism industry.
It is estimated that by 2015, the tourism industry will experience substantial growth, with an overall 3.3 billion tourists and a 10 percent annual growth rate. A total of 50 to 60 million private cars will be used for vacationand tourism, creating huge opportunities for the development of motels, campsites, RVs and infrastructure.
At the concurrent All in CARAVANING Annual Conference 2012, over 20 international RV and camping industry expertsshared their experiences and insights.
Joe Laing, Deputy Secretary General of the California Association of RV Parks and Campgrounds, Robert Mackinnon, former Chairman of the National School of RV Parks and Campground Management (U.S.), Ilya Kuntsevich, Executive Director of RCV America and Chang Kyung-woo, Chairman of the Korean Camping & Caravaning Federation, were among the speakers sharing information about the industryin their own countries.
The next ATC Show will be held at the China National Convention Center in Beijing June 15 -17.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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