Using Digital to Rock Your Attendee's Trade Show Experience

October 9, 2016

Digital continues to expand its presence today in every facet of our personal and business lives. The same is true for business-to-business exhibitions. For organizers and brand marketers alike, it is very hard to know which solutions are worth testing and which are ideas that will disappear as fast as a Snapchat message.

Digital leaves many in our industry wondering …

•         How can technology support and enhance the attendee experience?

•         How does technology make all the logistics of finding an event, getting there and doing all the things attendees want to do, seamless, easy, enjoyable and engaging?

•         What are the key essentials both organizers and exhibitors need to provide to meet attendee technology expectations?

•         Where are the gaps and the opportunities to enhance the attendee experience further?

To find answers, CEIR took a comprehensive look at technology use at each step of the attendee journey. The end result of this initiative provides benchmarks for both exhibition organizers and exhibitors to evaluate their own performance. Register for a webinar on Thursday, Oct 27, 2016 1:00 PM - 2:00 PM EDT for an in-depth analysis.

Moderator: Nancy Drapeau, PRC, Director or Research, CEIR

Panelist: David Saef, CTSM, Executive Vice President, MarketWorks, GES

Panelist: Bill McGlade, CEM, Director of Account Management, a2zInc

Panelist: Aidan Augustin, Co-founder, Feathr

What You Will Learn During this Webinar

Attend this session to learn key findings from this research initiative. Listen to a panel discussion with exhibition industry leading digital service provider experts, sharing examples on how to take advantage of these trends on how to enhance the value of the attendee experience and deliver positive results for organizers and exhibitors.

Register now: https://attendee.gotowebinar.com/register/4629571052032448770

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.