Cut Through the Content Clutter in 2015
January 9, 2015
In the past few weeks, our inboxes have been inundated with predictions and trends for 2015. At a2z, we have tuned in to what the experts are saying, and a picture is emerging of the shape that content sharing and marketing will take in 2015. Previously Content was King, but if this was still the case, then we would have many, way too many, rulers. 2015 will require brand owners to not only share content with target audiences, but also present it in a way that breaks through the clutter.
Four ways to make your content count that will be big this year:
1.Video
Video is easier and faster to digest than reading a blog post or article, which suits the busy lives of workers today. A story can engage readers and storytelling is most easily achieved through video. You can evoke emotion and create a connection with your brand. If the time and costs associated with video are out of reach then start with audio podcasts which can similar results and require far less of an investment.
2.Interactive
Facebook just announced the release of new call to action buttons coming to business pages in 2015. This type of simple and fast interaction can boost your social media reach and engagement. You can also boost interaction with your posts, blogs, newsletter, and website with polls, surveys, and live chats. To keep readers engaged be sure to share the results quickly and with the entire audience and encourage responses to the results to keep the conversation flowing.
3.Mobile
When planning your content and the distribution of this content, mobile readers and viewers must always be at the forefront of your plan. You will want to design your emails, infographics, and images so that they render well on all size screens. Quick, but insightful, reads are easier for mobile viewers to consume. You may also consider creating specific content for your mobile audience. Short snippets that lead to full articles or full length videos work well in this scenario.
4.Collaborative
Keep your content fresh and ever evolving by pulling content from cross functional teams within the workplace. Ask for each team’s perspective on the same topic or highlight guest writers from each team. Also encourage user-generated content with contests for video, photo, and tagline submissions for specific topics related to your event. This content can offer a multitude of opportunities for new content. Finally, put the employees at your organization to work for you. Use them as content distributors on their own social networks. Some employees who are on the frontlines with customers likely have strong connections with people in your target audience and can provide a trusted source for opinions and information.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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