Why an Exhibitor Product Showcase Gallery is an Indispensable Part of Your Event Website
June 26, 2016
Is your event website failing to generate enough repeat visits and continued engagement from your website visitors? If the answer is yes, chances are that the website is not providing them with the compelling interactive content and engaging experience that would give them a reason to stick around and keep coming back periodically to check what’s new.
As a trade show organizer, your primary focus is on managing the innumerable logistics for the actual event, and rightly so. You probably don’t have the resources to keep generating and posting new content on the event website. Well, the silver lining is that you do not have to do the heavy lifting all by yourself! By featuring an interactive product gallery on the event website and inviting exhibitors to upload beautiful visuals as well as engaging descriptions, you can quickly elevate your event’s digital presence while putting in very little effort from your side.
Here are some compelling reasons your event website absolutely needs an interactive product showcase gallery:
1. Early Engagement
An interactive product gallery provides prospective attendees with a sneak preview of what’s on offer, building a compelling case for them to register for the event to be a part of the early wave of adopters of new and the most technological advanced solutions in their industry.
2. Exhibitor ROI
Interactive product listings also help exhibitors engage potential buyers ahead of the event since most attendees will add an exhibitor to their pre-show planner is their interest is sparked by their listing on the website. Many of them will also send exhibitors questions and request to meet at the event or to attend exhibitors’ special events at the show. Featuring a product gallery thus helps you provide higher and quantifiable ROI to exhibitors.
3. Increased Traffic & Attendance
When registered attendees and exhibitors share visually engaging exhibitor-generated images with their own friends and followers on popular social media channels, and link these back to the product gallery on your event website, they indirectly help you engage untapped audiences, and boost traffic and attendee registrations for your event.
4. Additional Revenue
By adding additional product listings to enhanced eBooth packages, you can not only boost participation from exhibitors, but also generate additional revenue from your event’s digital assets.
5. Search Engine Strategy
Last but not least, exhibitor-generated content in the product gallery can be great for your websites’ organic search visibility as well as ranking. By making website visitors spend more time browsing through your website, you can directly influence your presence on leading search engines. But that’s not all. The additional content also boosts your chances of being found for keywords that are popular with your exhibitors’ audiences.
In summary, if your event website doesn’t showcase exhibitors’ products, your event promotion strategy is lacking firepower. Contact your event technology provider to add this invaluable interactive feature to your event website in your current show cycle and be amazed by the results you achieve with minimum investment of time and effort!
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
Add new comment