Using Google Analytics Data to Build Keyword Tag Clouds for Your Web Site

January 13, 2013

Tag clouds representing the most popular content on your website help your online visitors quickly find useful and current information without having to search for it. Building tag clouds using data tracked with Google Analytics is very easy. Here are the steps:

  1. Log in to Google Analytics and select the Account for your Web site.
  1. Select an appropriate time range.
  1. Navigate to Traffic Sources > Sources > Search in the left pane.
  1. Change the view in the Data View Selector from the default “Data” view to the “Term Cloud” view.

The keywords that brought the most traffic to your website will be displayed in a cloud view. The most popular keywords and phrases are highlighted in bigger and bold font.  Follow this visual representation to build a ‘What’s hot’ keyword tag cloud for your Web site.

Bonus tip: Use the Metric View Selector drop down to analyze your organic and paid search results.

  • Visits – Which keywords are generating the most traffic.
  • Pages/Visit – Which keywords generate the highest quality traffic.
  • Avg. time on site – Which keywords bring in traffic that spends most time on the site.
  • % New visits – Which keywords are bringing new traffic.
  • Bounce rate – Which are the worst performing keywords.

 

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.