News

Mar 24, 2021
Marriott International turned event planners into willing lab rats this January at the Gaylord Rockies Resort and Convention Center outside of Denver. More than 100 of the attendees were on-site at the massive property while another 800 were digital. Knowing that more than 50% of those attendees were meeting and event professionals planning to host a hybrid event within the next six to 12 months, Marriott hoped to show a way forward while gaining insight into how it could serve the new era of events. The results, which surely will be modified as the industry learns more, are the centerpiece… more
Mar 23, 2021
A financial incentive program created by the Utah Office of Tourism paid off with the booking of 30 events to be held in Salt Lake City in 2021. Visit Salt Lake projects that the events will fill 28,000 room nights, a remarkable feat as the country battles through the pandemic. The bookings include myriad meetings and events among all sectors of the industry. While quite a few are sports competitions, including returning clients like USA Fencing and USA Weightlifting, there are also large expos, association meetings and medical/pharmaceutical gatherings on the books. “I was surprised we had… more
Mar 22, 2021
As the event and tourism industry begins its slow journey toward post-pandemic normalcy, it has become clear that hybrid events – those with both socially distanced in-person and virtual components – will be a vital part of the return of live meetings and conventions. Thus, many hospitality communities across the nation are doing their part to adapt to this new reality, including CVBs. Case in point: Fort Worth, Texas and its tourism bureau, Visit Fort Worth, which successfully hosted its 8th Annual Meeting & Breakfast in hybrid format on February 5. Held at the Omni Fort Worth Hotel,… more
Mar 19, 2021
After two years in the making, the Women in Exhibitions Network North America Chapter recently launched. Fittingly, the inaugural event was virtual — on Zoom — and held on March 8, International Women’s Day. The group is a safe place for women to discuss lessons learned over decades in the industry and see a path forward for more leadership positions. It’s widely known, and often bemoaned, that women are underrepresented in leading roles despite their prevalence in the events industry.  Three legends in the field — Nancy Walsh, president of North America, Informa; Mary Larkin, president,… more
Mar 18, 2021
As the events industry readies to turn the page on the COVID-19 dark times with a seemingly speedy recovery, a final chapter recording the final ugly numbers from 2020 is coming together. The U.S. Travel Association released a report on Wednesday indicating the U.S. economy lost out on $1.1 trillion dollars from travel. Along those same lines, the data shows travel-supported jobs fell by 5.6 million in 2020 (16.7 million to 11.1 million) while the industry’s footprint shrunk by 42%. As proof that the pandemic disproportionately hurt the travel and hospitality world, 65% of all lost American… more
Mar 17, 2021
 You have about six minutes to read this article before your attention may wane, according Ben Hindman, CEO and founder of the event marking platform Splash. It’s not personal, but the reality is that digital content needs to be cut into shorter time periods to remain effective. “I think many formats are still stuck in the past,” said Hindman, who was an event planner at Thrillist before creating Splash, which counts several Fortune 500 companies as clients. “The shorter and more concise you get, the better.” There’s wiggle room to about 10 minutes for a solid chunk of content, he explained… more
Mar 17, 2021
Consumer show producer Marketplace Events is growing its Texas footprint with the launch of two annual home and garden shows in Houston. Set to debut Feb. 11-13 and Oct. 21-23, 2022 at NRG Park, the new Houston Home + Garden Shows will join MPE’s three Austin and two San Antonio home improvement events as the company continues a multi-year effort to become the preeminent home show producer in the Lone Star State.    “As we begin to see light at the end of a dark COVID tunnel, the time is now for our industry to look forward to what can be gained, not backward to what was lost,” said Tom… more
Mar 16, 2021
Global exhibitions organizer Informa Markets has expanded its luxury lifestyle portfolio in South Florida with the recent launch of South Florida Ventures, a regionally-focused market serving luxury industries including art, beauty, boating and yachting. The Feb. 23 announcement follows Informa’s management agreement with the National Marine Manufacturer’s Association to expand its boating and yachting portfolio in Florida. The launch signifies the integration of the array of luxury lifestyle brands based out of Informa’s Fort Lauderdale and newly opened Miami offices, under a single… more
Mar 15, 2021
Since the pandemic brought the live events industry to a screeching halt one year ago, convention center staff across the country have been working overtime to find creative ways to keep their spaces occupied and employees working. Some have repurposed their expo halls into overflow COVID hospitals or mega vaccination sites, while others have been able to host smaller, socially distanced events, depending on the health and safety criteria in their state. Then there are those venues that have been in the fortunate position of being able to attract alternative kinds of business to keep their… more
Mar 13, 2021
On Friday, Nev. Gov. Steve Sisolak announced he is further loosening restrictions on large gatherings, including meetings and conventions, entertainment venues and large group gatherings by increasing capacity to 50 percent March 15. The state also will streamline the process for submission and approval of large gatherings. The new directive is another step toward re-igniting the meetings and events industry. The announcement comes on the heels of the governor also expanding vaccine eligibility to hospitality and food service workers yesterday. “Las Vegas has been the top convention and… more

Partner Voices

An open-air design featuring the largest digital experience in the U.S. convention and exhibitions industry welcomes attendees to the brand-new West Hall of the Las Vegas Convention Center (LVCC), just as the city roars back to full capacity and takes major events and trade shows to the next level with impressive, new venues.