Visit Anaheim Partners with Content Publisher FOODBEAST to Create Video Series

August 13, 2016

Visit Anaheim, the official destination marketing organization (DMO) of Anaheim, released the first video of an 18-part series showcasing the diverse craft brew and local dining scene.

The video series was created to show an authentic and unexpected side of the local food and beer scenes, providing an inside look into classic and newsworthy menu items through unique collaborations with chefs and brew masters.

Each video created will highlight local foodie and beer favorites, like today’s video featuring Noble Ale Works, released to celebrate National IPA Day.

The video series aims to educate visitors and spread the word about the destination’s burgeoning brew and food scene, which has experienced massive growth in the last two years.

Anaheim Packing House, Pour Vida Latin Flavor, Anaheim Brewery, Noble Ale Works and Bottle Logic Brewing, have all set up shop to satiate the expanding palates of locals and visitors searching for flavorful and unique options that were not a county away.

“All the new craft breweries and restaurants popping up around town have added a new dimension to the local dining and nightlife scene,” said Jay Burress, president & CEO, Visit Anaheim.

He added, “Anaheim has really become a hotbed for new and established chefs and beer makers wanting to experiment and explore fresh takes on their craft.”

Visit Anaheim partnered with Santa Ana-based content publisher FOODBEAST, a leading source for food news, information, and entertainment, to create the mouth-watering series, which will be rolled out through the end of the year.

Visit Anaheim will highlight a total of six local dining establishments and five craft breweries to uncover unique items exclusively available within the destination. Each establishment will show off a fan-favorite menu item as well as create a new menu item available to the public, born out of the collaboration with Visit Anaheim and FOODBEAST.

“Our goal with this program was to create digestible and entertaining content that authentically captured the energy of the local brew and food scene,” said Charles Harris, senior vice president, marketing.

He added, “FOODBEAST has mastered the art of food & beverage storytelling reaching an audience of loyal followers. Understanding our story was key to help us build a series that was able to reach visitors directly and get them excited about our dining and entertainment scene.”

To quench your thirst for cold brewed content, check out Visit Anaheim’s latest video here.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.