TSNN Webinar: The Future of Trade Shows - Technology, Competition and the Customer Experience

May 10, 2016

The digitization of events, as well as the proliferation of platforms, applications, and devices designed to “retool” traditional trade shows, is proceeding much more quickly than many are prepared for.

In his forthcoming book, “Future of the Tradeshow Industry, the Modern Digital Tradeshow (MDT”), Francis Friedman dives deep into digital transformation, increasing competition from online marketing channels and private corporate events, and the need to redouble efforts on improving the customer experience.

In this TSNN Webinar, moderator Michelle Bruno will lead a discussion with Friedman and two experts, Andrea Bahr, vice president of exposition and events at the Texas Restaurant Association, and Dahlia El Gazzar, speaker, trainer, consultant, and event-technology thought leader at Dahlia +. The panel will address the challenges and opportunities of digital transformation and event technology.

Attendees will come away with insight on:

·         What’s happening to the traditional trade show model
·         Technologies that can and will radically change trade shows
·         A roadmap for managing change and addressing challenges
·         Business opportunities, revenue streams, and reset buttons

Registration page: https://www.webcaster4.com/Webcast/Page/10/14870

When:  Thursday, June 9, 2016 1:00-2:00 PM Eastern Time


Michelle Bruno is a writer, blogger, and technology journalist. She develops content and content strategies for event-industry technology companies at Bruno Group Signature Services (brunogroup.com). She writes about event innovation at Fork in the Road blog (forkintheroadblog.com) and publishes Event Tech Brief (eventtechbrief.com), a weekly newsletter and website on event technology.

Guest Panelists:  

Francis J. Friedman is a professional marketer, and branding and business-building expert. He is a recognized futurist in the tradeshow and events industry through his writings, speaking and chairing of a number of industry “future-focused” task forces and committees. He has been a senior tradeshow industry consultant for more than 25 years. His forthcoming book, Future of the Tradeshow Industry, the Modern Digital Tradeshow(MDT), discusses the ongoing digital transformation of the tradeshow model.

Dahlia El Gazzar is a speaker, educator, consultant, and marketer who is laser focused on event technology. As the Brand Visionnaire, Idea Ingiteur and Netweaver at Dahlia +, she develops marketing strategies for event-technology providers and startups, and speaks to audiences on how to integrate the latest technology tools into the event planning process. She has developed interactive training on iPads and mobile apps and provides assistance on a range of technologies at her very popular in-event TECH bars.

Andrea Bahr, CEM is vice president of exposition and events at the Texas Restaurant Association. She has extensive experience in social media, digital marketing, event-technology applications and systems, content management, project management and public speaking. She has held positions at dmg events USA, the Society of Petroleum Engineers and SPE’s Offshore Technology Conference, and the Texas Association of Appraisal Districts. She specializes in researching and recommending cutting-edge technology, including floor plan management, mobile apps, registration platforms, networking, and lead retrieval, to improve the event experience for attendees, staff, exhibitors, and sponsors. She is active in a number of industry organizations, where she leads efforts in education and mentorship.

Cost: None! Courtesy of Signature Boston/MCCA and Onstream Media.

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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.