TCEB Launches New Brand Campaign
October 8, 2018
Earlier this month, the Thailand Convention & Exhibition Bureau (TCEB) launched a new branding campaign, “Thailand: Redefine Your Business Events,” aiming to meet the demands of business travellers with a focus on corporate events.
As part of the campaign, there is an initiative to implement strategic plans that will enhance the recognition of Thailand’s MICE industry as well as grow its revenues. The Thai government will offer subsidies for new shows as well as packages designed to boost the size of Thailand’s exhibitions and visitor numbers.
TCEB expects more than 1.3 million overseas business travellers, generating revenues of 124 billion Baht (US$3.8 billion) by the end of the fiscal year 2018, which represents growth of 4% in terms of travellers and 16% growth in revenues. In the 2019 fiscal year, TCEB is aiming to attract nearly 1.5 million overseas business travellers and to generate revenues of 130.2 billion Baht (US$4.02 billion).
Mrs Nichapa Yoswee, senior vice president of the TCEB, stated, “TCEB’s new branding strategy is set to match the expanded demands of business travellers in looking for more experimental, unique and new experiences, and searching for more return. From return on investment to return on objective and return on happiness.”
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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