SITE, IAEE, MPI Come Together to Launch Global MICE Collaborative

October 18, 2018

During a press conference at 2018 IMEX America in Las Vegas, three leading associations in the meetings, trade show and incentive travel industries announced they have joined forces to develop a workforce in emerging markets outside of the U.S. and Canada.

The Society for Incentive Travel Excellence (SITE), International Association of Exhibitions and Events (IAEE) and Meeting Professionals International (MPI) have joined forces to launch the Global MICE Collaborative that will provide professional resources on exhibitions, meeting and event planning and incentive travel to foster the development of the MICE professions, and MICE professionals, in emerging markets.

David DuBois, IAEE’s president and CEO, told the press and others gathered at the announcement, “This is a very exciting day for us to be up here to tell you about this collaborative.”

The Global MICE Collaborative will focus on MICE workforce development and destination awareness through competency-building, live events, research, consulting and access to a vibrant community of experienced professionals.

  • Through professional competencies, the Global MICE Collaborative will deliver unparalleled comprehensive education and certification to develop the workforce and advance the professionalism of the industry.
  • Through live events, the Global MICE Collaborative will bring MICE professionals together in experiences that inspire, energize and provide ongoing professional development and business exchanges.
  • Through peer-to-peer engagement the Global MICE Collaborative will be the world’s go-to community for MICE professionals, delivering relationship value at every stage of their careers.
  • Through destination consulting, the Global MICE Collaborative will provide consultation, market research and trade education that will enable tourism and destination marketing organizations, venue operators, event organizers and destinations to reach the highest level of success.
  • Through research and advocacy, the Global MICE Collaborative will bring awareness of the value of the MICE industry and propel the industry forward by delivering data-driven trend reporting and pan-industry initiatives.

"Incentive Travel – the ‘I’ in MICE - is the fastest growing segment of the MICE industry and SITE is the only global association focused exclusively on Incentive Travel,” said SITE CEO Didier Scaillet, CIS, CITP. 

He added, “We are thrilled to join together with IAEE and MPI to provide MICE professionals in emerging destinations the resources and competencies they need to grow their MICE business."

Many cities and regions are investing in infrastructure to increase their appeal as a MICE destination.

However, they often lack the know-how and human capital to deliver meetings, incentives, events and exhibitions to international standards.

By engaging with the Global MICE Collaborative, officials from the associations involved said “destinations will benefit through increased awareness and heightened professionalism that will ultimately attract more MICE business.”

The collaborative will launch first in Asia, Latin America and Africa.

To learn more about the Global MICE Collaborative go to www.micecollaborative.com

 

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.