ProWine China 2015 Attracted 10,300 Attendees to Shanghai
December 9, 2015
The recent staging of ProWine China 2015, International Trade Fair for Wines and Spirits, in Shanghai drew around 600 wine and spirits producers from 33 countries presented their products.
The event featured 16 country pavilions and three regional pavilions. The majority of the exhibitors was from France, followed by Italy, Spain and Argentina and included many large wine producers such as KWV, Les Grands Chais de France, Constellation Brands and LCW.
Popular wine growing nations such as Australia and Chile exhibited with an official national pavilion for the first time. ProWine China is the regional satellite event of ProWein, the leading international trade fair for wines and spirits, held annually in Düsseldorf, Germany.
ProWine China 2015 attracted 10,300 trade visitors – an increase of 25 percent, compared with 2014 (8,250 trade visitors).
Attendees included high-class importers, distributors, wine and spirits merchants as well as food and beverage managers, with most of them coming from outside of Shanghai.
Michael Degen, executive director of Messe Düsseldorf and director of ProWein, said he was very pleased with this development: “Last year we had talks with our exhibitors about whether they want to come back or not. This year the question is not if they return but how much space is available. This confirms that we are on the right track with our satellite event ProWein in China!”
ProWine China 2015 was jointly organized by Messe Düsseldorf (Shanghai) Co. Ltd. and China International Exhibitions Ltd. and was held concurrently with Food & Hotel China (FHC), China's leading trade fair for imported food.
“Results from this year’s show clearly demonstrate the quality difference with visitors between ProWine China and all other shows in China. Exhibitors reported meetings with only serious buyers, not people wasting their time,” said Brendan Jennings, General Manager, China International Exhibitions.
Exhibitors also gave the show high marks. “We decided to go to ProWine this year and we will definitely be coming back because I think that this show attracts good quality visitors and it is also a very comfortable trade fair. Everyone we have spoken to has talked about real deals. After working here for over a decade, I have found new niche partners as well as partners wanting to work within our existing distribution network,” explained Matt Bahne, GM Sales for Greater China at De Bortoli Wines.
The ProWine China exhibits were supported by a top notch ancillary program, including the “ProWine China Education Campaign” with wine seminars, workshops and discussion forums. Many of the events were organized by the Wine and Spirit Education Trust (WSET).
In addition Lu Yang, Wine Director at the Shangri-La Group, and Simon Zhou, CEO of Ruby Red, discussed topics such as “The specifics of the Chinese wine consumer market” at the second ProWine China Industry Summit. In addition, countries such as Austria, Germany and Hungary held seminars to promote their wine growing regions.
The next ProWine China will be held from Nov. 7-9 at the SNIEC exhibition center in Shanghai. In the same year, Messe Düsseldorf has two other wine and spirits trade fairs scheduled in other parts of the world: ProWein 2016 (March 13–15) in Düsseldorf, Germany with more than 6,000 exhibitors from some 50 countries and the premiere staging of ProWine Asia 2016 (April 12–15) in Singapore.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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