Post-show Recap: Equip Expo Breaks Attendance Records Again in Louisville, Ky. with 28,500 Registrants

November 12, 2024
Equip Expo

Equip Exposition, the international landscape, outdoor living, and equipment exposition held Oct. 15-18, broke attendance records for the third year in a row, with more than 28,500 registrants and more than 1.2 million square feet of indoor and outdoor exhibit space at the Kentucky Exposition Center.  

The four-day event featured 1,000 exhibits and hundreds of educational opportunities. Attendees could mow, dig, mulch, saw and more with the latest outdoor power equipment in the 30-acre Outdoor Demo Yard, as well as pilot a drone in the Drone Zone. 

As one of the largest trade shows in the U.S., Equip Exposition has been held every October in Derby City for 41 years, bringing more than $25 million annually in economic impact to Louisville, according to a press release

What they are saying: “For the third year in a row, Equip Exposition is breaking records,” said Kris Kiser, president and CEO of the Outdoor Power Equipment Institute (OPEI), which has owned and managed the trade show outright since 2022. He noted that the show broke records in 2022 with 25,000 attendees and again last year with 27,000. “Equip is bigger and better every year in new ways. As the industry grows and expands, we are helping people grow their businesses and keep up with the latest trends.” 

 

kris kiser
Kris Kiser (pictured left at the 2024 show) is president and CEO of the Outdoor Power Equipment Institute, which has owned and managed the trade show outright since 2022.
 

Back story: Since assuming management of the trade show in 2022 that draws hundreds of manufacturers and suppliers for the outdoor services industry, OPEI has worked to energize Equip Exposition's offerings for attendees, while delivering more of what attendees appreciate. Exhibit space sold out in 2024, with the last available spot purchased more than two months before the show opened, according to organizers. 

 

equip expo
Equip Exposition, held Oct. 15-18, showcased the latest outdoor power equipment in more than 1.2 million square feet of indoor and outdoor exhibit space at the Kentucky Exposition Center, including a 30-acre Outdoor Demo Yard.
 

Sponsored attendee draws: This year's trade show featured a keynote address by This Old House host and home improvement expert Kevin O'Connor, sponsored by Kress. Attendees also took in the second-ever arena concert at the KFC Yum! Center, featuring Trace Adkins, sponsored by Senix, Toro, Bobcat and Gravely, as well as a Welcome Reception at iconic Churchill Downs, sponsored by CAT. 

 

reception at churchill downs
The Welcome Reception for the 2024 Equip Exposition was held at iconic Churchill Downs in Louisville, Ky.
 

Deeper dive: With co-location partner Hardscape North America (HNA), the trade show fully occupied the North, East and South halls of the Kentucky Exposition Center with expanded square footage in the West Wing. Equip attendees had complimentary access to HNA indoor and outdoor Hardscape House exhibits, as well as the opportunity to cheer on and watch the teams competing in the HNA Installer Competition. 

 

equip expo
The four-day event featured 1,000 exhibits and hundreds of educational opportunities in 2024.
 

Looking ahead: In 2025, Equip Exposition will launch a boutique, small-batch bourbon produced exclusively for the trade show, which will return Oct. 21-24 to Louisville. Plans for 2025 are already under way, including a welcome reception at Churchill Downs and another arena concert at KFC Yum! Center in downtown Louisville. The Outdoor Demo Yard will be reconfigured, shifting the UTV track to a larger space due to popular demand, and closing some of the A Lot parking to provide a unique, dedicated space for boom trucks, lifts, and other large vehicles.  

 

UTC demo
At the 2024 Equip Exposition, attendees had the opportunity to demo utility terrain vehicles (UTV) on an outside track. In 2025, OPEI will shift the UTV track to a larger space due to popular demand.
 

 

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