Personify Acquires Events Management and Optimization Platform a2z, Inc.
November 29, 2018
In a significant mergers and acquisitions deal on the supplier side of the trade show industry, Personify, a provider of technology solutions for associations and non-profit organizations, has acquired a2z, Inc., an award-winning events management and optimization platform for event planners and show organizers.
The acquisition provides Personify and a2z clients with an enhanced constituent experience, improved productivity in back office processes and increased connectivity with their members, donors and event attendees, according to company officials.
“I am delighted to have a2z join the Personify family and provide our clients with a more integrated experience,” said Eric Thurston, president and CEO of Personify.
He added, “The combination of Personify and a2z events provides an unrivaled set of solutions for delivering value across channels—making every interaction matter.”
To excel in today’s crowded marketplace, constituent experiences must be memorable and rewarding across every interaction, whether at in-person events, online or mobile.
a2z is a leading event management platform that enables organizations to create lasting relationships and grow revenue while delivering compelling experiences across channels.
With more than 400 customers, including many existing Personify clients, a2z shares Personify’s commitment to a superior client experience with high retention rates and impressive satisfaction rankings.
“Personify is the long-standing leader in technology solutions,” said Rajiv Jain, CEO, a2z. “As a part of Personify, we see an extraordinary opportunity to further accelerate our momentum and deliver combined value to organizations around the world.”
The acquisition of a2z demonstrates Personify’s commitment to continue its investment in market-leading, innovative solutions and building a portfolio based on client needs. Event and show organizers everywhere will benefit from award-winning event management technology that is tightly integrated with the Personify platform to provide a holistic view of constituents and drive actionable insights.
With the acquisition now closed, Jain will continue to lead the a2z team as part of the Personify Events business, reporting to Eric Thurston.
Association technology leaders, show organizers and team members can experience the new software Dec. 4-5 at the Personify booth #247 during the 2018 American Society of Association Executives (ASAE) Technology Meeting and Expo in National Harbor, Maryland and at the International Association of Exhibitions and Events (IAEE) show for shows, Expo! Expo!, on Dec. 11-13 in New Orleans.
Vista Point Advisors, a San Francisco-based boutique investment bank, acted as the exclusive financial advisor to a2z, Inc.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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