People News: Caesars Entertainment, Impact XM and More Tap New Executives, Elevate Team Members

October 18, 2022

Despite rumblings of a slowing job market, the trade show industry is continuing its strong hiring and promoting momentum, with organizations far and wide filling executive roles with seasoned industry veterans and elevating strong-performing team members with new titles. Check them out!

Caesars Entertainment 

Caesars Entertainment, Inc. has promoted 20-year sales and hospitality industry veteran Kelly Gleeson Smith to vice president of sales, meetings and events, responsible for leading the global sales strategy for meetings and events for the enterprise and overseeing a team of more than 120 sales executives. 

Based in Florida, Gleeson Smith joined Caesars Entertainment in 2017, and in her previous role at the company, led the East Coast sales team and its efforts. She is actively involved with the American Society of Association Executives (ASAE) and was recently named to the Industry Partner Alliance board. 

Impact XM 

Growing global full-service event and experiential marketing agency Impact XM announced two major appointments recently. 

Shana Carr has been tapped as the agency’s new COO, tasked with leading and scaling the company’s growth as well as acting as a strategic partner to CEO Jared Pollacco in setting and driving organizational vision and operational strategy.  

With more than 25 years of experience in the trade show, event, experiential marketing and brand environment industry to her new executive position, Carr has held multiple roles at top event marketing companies including as president and vice president. She brings a diverse background to the Impact XM team that offers a blend of strategic insight, operational oversight, program/business management and financial evaluations to clients and organizations.

The agency also appointed Francesca Gangitano as senior director of strategy and planning, a role in which she will work closely with clients to uncover insights, realize new opportunities and help brands form deep connections with their customers. With 25 years of experience in all forms of live, virtual and digital immersive experience design, she will play an instrumental role as a leader in the agency’s growing strategy team. 

Gangitano brings a vast portfolio of expertise in brand and event strategy, planning and measurement for some of the world’s most iconic brands across a variety of verticals, including technology, consumer products and pharma. Her experience with client activations, road-tours, festivals and product launches will help the agency support its experiential capabilities in these growing areas.

Ungerboeck

Global event and venue management software leader Ungerboeck has named event technology veteran Steve Mackenzie chief innovation officer. In this newly created role, Mackenzie will advance Ungerboeck’s innovation pipeline, building on the company’s history of developing premium and versatile event management solutions, and lead the newly launched Worldwide Innovation Lab, focused on designing next-generation event management capabilities.  

Bringing four decades of industry expertise to his new role, Mackenzie most recently served as executive vice president at Ungerboeck following its recent merger with EventBooking, where he served as president. Prior to that, he held leadership roles in event tech companies including Oracle (Micros-Fidelio) and Aventri (etouches). 

A Certified Venue Executive, Mackenzie serves as adjunct professor for Event Technology Management at Florida International University. 

Philadelphia Convention and Visitors Bureau 

The Philadelphia Convention and Visitors Bureau (PHLCVB) has appointed Karen Dougherty Buchholz as the new chair of its board of directors. She will succeed 18-year PHLCVB chair Nicholas DeBenedictis, chairman emeritus of Aqua America. 

Buchholz currently serves as executive vice president of administration for Philadelphia-based Comcast Corporation, where she has worked for more than 20 years and has held several positions. Early in her career with Comcast, she founded the organization’s first corporate communications infrastructure, unifying communications for the company’s family of companies, and was also responsible for the development of both corporate headquarters: the Comcast Center and neighboring Technology Center.

Buchholz led Comcast’s diversity, equity and inclusion efforts for nearly 10 years, at one point serving as chief diversity officer. Under her leadership, Comcast launched employee resource groups and drove progress in supplier diversity, diverse programming and community impact initiatives. 

Prior to joining Comcast Corporation, Buchholz was president of Philadelphia 2000, the organization that secured Philadelphia as host city for the 2000 Republican National Convention and served as the city’s official host committee.

ASM Global   

Leading venue management and event strategy company ASM Global has tapped a new executive and announced a major promotion at one of its partner venues. 

On Oct. 13, the company announced it had appointed convention industry veteran Kimberly Weedmark as the new general manager for the Los Angeles Convention Center (LACC), part of the ASM Global venue portfolio for the past nine years. 

Bringing a wealth of experience to the downtown L.A. venue, Weedmark has worked in the city’s convention industry for more than two decades. For the past 20 years, she has led high-performing sales teams in all aspects of sales, event management and customer/partner relations at NBC, Universal Studios Hollywood, most recently as vice president of special events and group sales since 2008. She was also involved in managing partnership relations with the Los Angeles Tourism & Convention Board, hotels, tour operators and others to support business development.

In her new role, Weedmark will work closely with the City of Los Angeles to grow and modernize the LACC. 

Liam Thornton has been named executive vice president strategy and development, responsible for further expanding ASM Global’s rapidly growing project development program. In his new role, Thornton will be responsible for strategic planning, market research, site selection, lease and partnership negotiations, development feasibility, site planning, project advisory and investment analysis. 

Thornton brings many years of business development leadership experience to his new position, most recently serving as executive vice president development at Live Nation Entertainment for more than five years.

The company also promoted 12-year hospitality veteran Austin Connors to general manager of the Abilene Convention Center in Texas. Connors has been part of the ASM Global team for seven years, most recently serving as senior events manager at the Pennsylvania Convention Center in Philadelphia. 

Connors previously served as event manager for the Tucson Convention Center complex, which includes the Tucson Arena and two performing arts theaters, the Linda Ronstadt Music Hall and the Leo Rich Theater. He received a Master of Science in hospitality management from Temple University School of Sports, Tourism and Hospitality Management in May of this year.

Myrtle Beach Area Chamber & CVB  

The Myrtle Beach Area Chamber of Commerce (MBACC) and Myrtle Beach Area Convention and Visitors Bureau (CVB) in South Carolina has promoted John Cramer to facilities manager. In his new role, Cramer will work with Diana Greene, MBACC chief of administration, to manage the operation of chamber offices and facilities, including maintaining the storage warehouse, visitor centers, mailroom, equipment and supplies. He has been with the chamber for seven years, serving as the facilities assistant manager.

The Opus Group 

Global agency network The Opus Group announced some leadership changes recently.

Dena Lowery has been promoted to president of Opus Agency. Over a career spanning more than 26 years with the agency, she has proven herself as a leader in global experience and event operations. She is replacing Kim Kopetz, who has been appointed president and COO of The Opus Group, who will oversee day-to-day operations across the collective’s brands. 

Beginning her career at Opus Agency in 1996, Lowery has served in a range of roles, starting as an event manager, followed by director of client services and then as executive vice president, events division. Most recently, as COO, she has been overseeing the agency’s event operations, registration, attendee management and the international capabilities.

Lowery currently serves on the boards of AVIXA and MGM Resorts International. 

Have some event-related people news to share? Please send announcements and high-resolution headshots to lpsavas@tsnn.com.

 

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Partner Voices

Caesars Entertainment strode into 2022 with its sights set on making the year one of innovation and renovation for the Empire as the company announced a $400 million, Las Vegas-style makeover for its Atlantic City properties. The master plan for the company’s three East Coast properties -- Caesars, Harrah’s, and Tropicana -- involves interior renovations, new celebrity dining concepts, and more to create the ultimate seaside conference destination.