Nth Degree Sold to Private Equity Firm Gen Cap America
March 12, 2012
Nearly 11 years after a group of private equity investors led by Chicago-based Frontenac Company bought event marketing company Nth Degree from its original owners, another private equity firm, Gen Cap America, has stepped in to buy the company. Terms of the deal were not disclosed.
Gen Cap America is based in Nashville, Tenn., and specializes in acquisitions and recapitalizations of middle market businesses.
“The face-to-face marketing industry continues to play an important role in the business-to-business marketing mix, enabling companies to interact with prospects and customers in ways not offered by any other medium,” said Mark Isaacs, senior vice president, Gen Cap America.
He added, “Nth Degree is well-positioned for global growth based on its blue chip customer base, experienced team, and global infrastructure. We look forward to helping the firm expand to meet its customers’ global event marketing needs and continue to grow at a pace that exceeds the industry standards.”
Nth Degree offers event and trade show marketing and management and installation and dismantle services worldwide to more than 1,100 domestic and multinational clients for more than 7,500 proprietary events, trade shows, and event marketing projects annually, according to company officials.
The company Nth Degree is based in Atlanta and, besides its 140 full-time workers, the company employs more than 3,500 workers annually to implement the thousands of client projects. In addition, Nth Degree has 21 North American cities and offices in Germany, England and China.
Nth Degree President and CEO John Yohe and Nth Degree’s existing executive team will continue to manage the operations of Nth Degree.
A company spokesperson said there would be “very little change” in how the business is run, both in terms of leadership, personnel or implementation of the company’s business plan.
“Our corporate and exhibit house customers will continue to see Nth Degree operate with vision and collaboration as we evolve to meet their business and marketing goals and prove to be a contributor to their future growth,” Yohe said.
He added, “The entire executive team is very excited about Nth Degree’s market opportunities, and we are confident our partnership with Gen Cap America will support our long-term success.”
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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