NAB Show New York Runs with New Dates, Space and Collocation

October 25, 2017

New dates. New space in the Jacob K. Javits Center. New collocation relationship. The National Broadcasting Association made some substantial changes to its NAB Show New York this year changes that contributed to a different kind of feel for the show. They brought more energy and excitement to the already innovative event, which was held Oct. 18-19.

The inaugural collocation partnership between NAB and Audio Engineering Society (AES) made sense for both organizations because they have an overlap in audiences on the broadcast side but limited overlap in exhibitors. Both events draw about 15,000-16,000 attendees, bringing the total number of participants to more than 30,000 people.

“Our attendees benefit from the relationship in many ways, but one is that AES offers more education and a longer schedule (running four days) than we do,” explained Chris Brown, NAB executive vice president, conventions and business operations.

He added, “Our attendees can take advantage of that with their NAB registration.”

In its new upstairs exhibit space, NAB continued integrating its education with its exhibits. Its core programs are held in theaters on the trade show floor, and it also shortened many of the session formats and worked with speakers to develop dynamic, interactive experiences.

“We want to connect the education with the technology on the show floor so that it’s easier for people to see connections and find what they need,” Brown said. “Often sessions will start and the room will be half-full, and by the end, it will be full because people see the action and pop in.”

Similar to surfing the web, this education format allows attendees to drop in and see if the content is right for them, and allows attendees to maximize the two-day schedule by reducing “travel time” between the showfloor and sessions.

“We don’t want to lock them off the show floor for a period of time, we want them to have the time for in-depth conversations with exhibitors on the show floor,” Brown explained.

He continued, “It’s a different dynamic than our Vegas show, where the conversations are shorter because it’s bigger, requiring attendees to cover more ground and exhibitors to connect with more people.”

Finally, NAB continued to drive New York flavor into the event.

As a new award tied to the New York market, “Created in New York” was awarded to Jeph Loeb and Jim Chory, co-executive producers of Marvel TV, while the show’s content was tied to news production, advertising, live event production and carried an emphasis on Wall Street.

“The show is designed for meeting the needs of the New York market,” said Brown. “It takes some time to set people’s expectations that this is not a replication of the Vegas show (and) to that end, our marketing message is very important.”

Next year’s NAB NY Show will continue to see some changes as NAB increases its space by taking on another exhibit hall in the Javits Center, however, the dates will remain the same and the show will continue to collocate with AES.

“We’re excited about expanding next year and eager to build on the synergy with AES,” Brown added.

NAB Show New York 2018 will return to the Jacob K. Javits Center Oct. 17-18.


Add new comment

Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.