Messe D�sseldorf Partners with Chinese Tourism Industry Company
December 10, 2012
Messe Düsseldorf, Messe Düsseldorf Shanghai and the China National Travel Service Group Corporation recently signed a cooperation agreement.
As a result, Messe Düsseldorf is the first and only German trade fair organizer to work together with a Chinese partner in the tourism industry, according to company officials.
CTS has considerable resources in tourism, including vacation complexes, travel agencies and its own magazine, according to Messe Düsseldorf officials. It also is one of the largest campsite operators in China.
By 2015, it will have set up more than 50 camping and RV sites in the country. Together, with its subsidiary SINOTRANS, CTS has expertise in the import and export of goods to and from China.
“The new joint venture will make it much easier for our customers to access the Chinese market,” said Werner M. Dornscheidt, president & CEO of Messe Düsseldorf.
At the same time, this cooperation and the CTS network will help to attract visitors to events in both China and Düsseldorf, Germany.
“It is a consistent part of our strategy to develop international markets with high-level local partners for our exhibitors and visitors and to also achieve positive effects for our own events,” Dornscheidt said.
He added, “CTS is one of the biggest players in the Chinese tourism industry and therefore a most valued partner for our RV segment.”
New formats will be developed for the Chinese events sector. The first jointly organized event will be ALL IN CARAVANNING CHINA 2013.
“CTS will use our experience in the industry to help them expand its leading position in this segment in China,” Dornscheidt said.
The first staging of ALL IN CARAVANNING was held in August 2012 in Beijing. More than 150 exhibitors presented mobile homes, RVs and off-road vehicles as well as racing cars, concept cars, car tuning, customized vehicle construction and accessories on 215,200 square feet of exhibit space.
This event already was a collaborative effort between CTS and Messe Düsseldor.f and the two partners will now continue their partnership with the new joint venture.
“We're already planning a joint conference for the next exhibition, ALL IN CARAVANNING 2013,” Dornscheid said. The two companies also plan to develop joint activities for CTS campsites.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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