Mesago Messe Frankfurt Acquires ID World Portfolio

November 20, 2011

Mesago Messe Frankfurt, a division of Germany’s Messe Frankfurt that specializes in exhibitions and conferences on various topics of technology, has acquired the ID World portfolio of events from Wise Media.

The ID World Events represent the leading technology and sector spanning conferences with associated trade fairs for the growing automatic identification market. The events’ key themes are RFID, biometrics, which routinely are used in the medical field, smart cards and data collection.

So far, Milan, Abu Dhabi and Rio de Janeiro have hosted the events to date and, with the acquisition of ID World Events, the flagship event, ID World International Congress, will relocate in 2012 from Milan to Frankfurt.

“The Messe Frankfurt Congress Center will provide the ideal environment for this prime event attended by top decision-makers within manufacturing, purchasing and policy making from across the world,” said Johann Thoma, president of Mesago Messe Frankfurt.

Through the acquisition of ID World, Mesago Messe Frankfurt has enhanced its event portfolio.

“ID World fits well into our portfolio of events on technological, special-interest topics,” Thoma said.

He added, “With more than 20 years’ international experience in this sector. We will be able to strengthen and develop the leading position of ID World.”

Sophie de la Griroday, managing director of Wise Media, added, “We have known for a long time that for ID World to reach its full potential we would have to increase the organizational capacity in line with its growth.”

She added, “Mesago Messe Frankfurt is the ideal partner to undertake this task.” Griroday will continue to be involved in developing the ID World concept.

“Sophie de la Giroday has achieved something quite phenomenal over the last 10 years with the ID World events.” Thoma said. “She is extremely well connected, recognizes early on the trends in the market and has considerable expertise in the sector.”

In 2012, the ID World calendar of events will include ID World Abu Dhabi, the fifth EMEA Summit in the United Arab Emirates in March, ID World Rio de Janeiro, the second Americas Summit in Brazil in June, and the 11th ID World International Congress Oct. 16-18 in Frankfurt.

Add new comment

Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.