Maritz Global Events Unveils First Person Experiences 3D Technology

December 17, 2021

As part of its evolving lineup of innovative technology solutions, Maritz Global Events gave attendees at the recent IAEE Expo! Expo! show in Philadelphia a sneak peek of its new First Person Experiences initiative. The new technology is designed to increase return on investment for event organizers through a digital replica of a trade show, product launch or other event experience.

First Person Experiences extends the value of a live event, increases audience reach and creates incremental revenue, according to Aaron Dorsey, vice president of product management for Maritz Global Events.

“Show organizers and event planners have been struggling for years on how to increase exhibitor ROI and also provide a return on investment for their events,” Dorsey said. “First Person Experiences helps both exhibitors and show organizers take the significant investment made in their booth and show floors and extend it long after the event ends through a unique 3D, immersive experience.”  

By digitally capturing the live, physical trade show, including exhibition space, booth tables and theater experiences, Maritz Global Events creates a digital, 3D environment replica of the entire event that can be accessed any time through the show organizer's website. The trade show or booth can be “relaunched” following the live event, allowing attendees to virtually “walk the floor,” interact with exhibitors and content, and conduct business live and in real-time. 

By relaunching the event during a set time period, First Person Experiences guests can live chat and even jump on a video call with available exhibitors while navigating through the immersive environment, according to Dorsey.   

First Person Experiences is one of the many technology solutions Maritz offers event professionals as part of its commitment to innovative experience design. The company aims to offer tech products that differentiate, innovate and add value, including options such as facial recognition, beacon technology, data analytics and best-in-breed digital platforms. Maritz technology products are seamlessly integrated within an ecosystem that provides real-time updates as well as a smooth user experience.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact