Live Marketing Company MCH Group Buys MC2
May 1, 2017
Switzerland-based live marketing company MCH Group has acquired MC2 – a Chestnut Ridge, New York-based company in the exhibit and event marketing industry. Terms of the deal were not disclosed.
This is by far the biggest acquisition in the 100-year history of MCH Group and a key strategic expansion, according to MCH Group officials,
"The acquisition of MC2 marks a tremendous step forward in the implementation of our corporate strategy, which we have been pursuing since 2005", said René Kamm, CEO of MCH Group. "With MC2, we will be greatly boosting our international presence and activities, as well as expanding our range of services in the live marketing field."
MC2 employs more than 350 employees at 15 locations in the U.S. (Atlanta, Boston, Charlotte, Chicago, Dallas, Detroit, Kingman, Las Vegas, Lehigh Valley, Los Angeles, New York, Orlando, San Francisco and St. Louis) and in Germany (Düsseldorf).
The company records an annual turnover of about CHF 160 million. MC2 will remain an autonomous company within MCH Group’s Live Marketing Solutions division.
"We are delighted and proud that MC2 will become an integral part of MCH Group. It will prove to be beneficial to our clients, partners and employees as we will see a tremendous expansion of opportunities,” said Gary Benson, CEO MC2.
He added, “The outstanding expertise and reputation of MCH and its unique Live Marketing Solutions network will enable us to increase our market share in the U.S. Furthermore, it will support us in serving our global clients in important markets, and facilitate a stronger penetration of international segments. Our current clients will now have easy access to global markets working through their existing account teams."
It also will maintain its organizational structure under the leadership of CEO Gary Benson and his management team, as well as its operational locations in the U.S. and Germany.
MCH's "Live Marketing Solutions" division provides strategy and conception, marketing consulting, event management, exhibition and event fabrication and various multi-media communication services.
In 2016, MCH founded its subsidiary MCH Global, which combined these competencies to provide one-stop-shop solutions to local and global clients. By acquiring MC2, MCH is implementing the next step in achieving this strategic initiative, according to MCH officials.
This move will increase the strength and competitiveness of both MCH and MC2’s performance through the access to new market segments and the exploitation of mutual synergies.
"We are happy to welcome MC2 into our MCH Group and Live Marketing Solutions network", said Jean-Marc Devaud, CEO Live Marketing Solutions of MCH Group.
He added, "We are impressed by the high level of competencies and the strong, loyal customer base of MC2. It enables access to the important market in the U.S. with a proven, growing partner." Devaud emphasized further, "We are now able to serve locally and globally active clients in all the important markets – Europe, the United States, Asia and the Middle East – and engage all live marketing channels. We can serve local clients utilizing our autonomous companies and global clients through our network under the leadership of MCH Global."
Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts.
Caring for One Another
MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
Fostering Diversity and Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.
Add new comment