Join TSNN’s Complimentary Webinar: Recover the Value of Your Event Content!
November 4, 2021
It's no secret that events deliver valuable content but maximizing the value of that content after the fact is often overlooked. Organizations often capture and archive video content from their live events and webinars, and based on a recent survey, 65.9% of event organizers also make their virtual event content available on-demand after the live broadcast.
The result is a massive treasure trove of valuable and underused education, motivation and customer insight. With strategic planning, there are numerous opportunities to turn event content into a marketing goldmine, resulting in increased revenue streams
Tune in to TSNN’s free webinar, Recover the Value of Your Event Content, on Tuesday, Nov. 16, from 1-2 p.m. ET!
This interactive discussion on innovative ways to activate event content will feature Humphrey Chen, co-founder and CEO of CLIPr, a video analysis and management platform; Tim Groot, founder and CEO of Grip, a market engagement platform designed to create world-class virtual, hybrid and in-person events; and Dahlia El Gazzar, tech evangelist + idea igniteur of Dahlia+ Agency, a brand, experience and marketing agency for event professionals and tech companies.
In this session, attendees will learn:
- How to monetize on-demand content the right way
- How to use analytics to gain customer insight and uncover up-sell and renewal opportunities
- How to use on-demand content to build a 365 community and create increased customer touchpoints
- How to use analytics to devise future content strategies
Shawn Cheng, senior strategist, brand + experience + marketing at Dahlia+ Agency, says event professionals ultimately stand to lose plenty when they don't realize the value of their event content.
"Without paying attention to their own event content, the event will be vulnerable in the market," he said. "They will be facing unexpected competitors more easily, and they are more likely to disconnect with their audience."
Cheng added that the topic of event content is important in today's environment because the pandemic proves again that it is critical for any organizations, especially associations, to have diverse revenue streams.
"It is almost painful to watch many organizations spend a lot of time and resources to archive their educational content but end up not repurposing it or distributing it in the wrong way," he said. "With technological advancement today, archived content can be a fast, efficient and impactful solution for many organizations in need of diversifying their income portfolio."
Join us for this incredibly timely and valuable webinar by registering for free here!
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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