IDG Taps Steve Corrick as Senior Vice President of Events to Further Expand Global Events Portfolio
Leading global tech media, data, research and marketing services provider International Data Group (IDG) has tapped Steve Corrick as senior vice president of events for International Data Corporation (IDC) and Foundry, a subsidiary of IDG.
A highly experienced international event leader who has run large event portfolios for UBM, CMP, Canon Communications and Andry Montgomery, Corrick most recently served as CEO Americas for Comexposium Group, France’s largest event organizer and owner of 170 B2C and B2B events across 11 market sectors, including food, agriculture, fashion, security, digital, construction, high-tech, optics and transport.
“I’m excited to join the talented team at Foundry and IDC to help drive the continued growth and success of the events business,” Corrick said. “With an already strong reputation in the market and a commitment to innovation and excellence, I’m confident that I will be an asset to IDG’s already established team to provide our customers with the highest-quality events, driving success and growth for their businesses.”
Corrick told TSNN he is happy to be working with teams from all over the world.
“The IDC and Foundry teams have a well-earned reputation for passionate professionalism along with great execution,” he said. “What works in Shanghai may or may not work the same way in San Francisco, but the shared learnings from multiple global teams across many brands have the capacity to really accelerate our growth.”
In his new role, Corrick will work with IDG’s event leaders to expand the company’s major syndicated events, leverage joint venture event projects between Foundry IDC and extend IDG’s global event footprint into new markets, according to IDG officials.
“We look forward to Steve accelerating our conference business globally,” said Crawford Del Prete, president of IDC. “Under his leadership we will have the opportunity to bring even more tech buyers and sellers together at world class events including our marquee brands such as CIO Summit, DX Summit and Asian Financial Services Congress (AFSC).”
Corrick brings a wealth of strategic event leadership experience to IDG, Inc., including event value development within private equity environments, organic events portfolio development and joint venture builds, event performance expansion through advanced sales and international business expansion.
“We are delighted to welcome Steve Corrick to our events team to continue our syndicated and custom event expansion in the 35 markets that we operate in,” said Danny Phillips, COO of Foundry. “As we expand into new markets and increase the scale of our leading tech events for senior IT decision makers, Steve’s experience in leading successful international event portfolios will be pivotal to our goal of offering a seamless, trusted, consistent event experience to our attendees and sponsors wherever they need to network or generate new leads.”
Tackling Industry Challenges
Some of the biggest challenges Corrick plans to address in his new role include finding the right blend of content, networking, sponsor/exhibits and special events, along with macro challenges around skill shortages, costs and sustainability.
“The IDC and Foundry brands have truly unique positions in many markets they serve, and content is demonstrably a major strength,” he told TSNN. “It is also built around the companies that have an unparalleled reputation for objectivity and integrity.”
He continued, “Then you augment this with a rich foundation of data and analytics that can deliver real value in areas like intent-based buying behavior. A major focus of mine will be to leverage all of this even more and bring this value to the market.”
Keys to Success
Corrick got his start in the events industry in the late 1980s working for Andry Montgomery (Montgomery Group) in London on the Personal Computer World Show.
“From there, the group sent me to California for three months to work on some launches, and I never returned,” he said. “Bryan Montgomery once told me the business was simple. You look after your attendees, and in turn that means you have looked after your sponsors/exhibitors, and by doing that, you’ve taken care of your partners, and that means you as the organizer will succeed.”
The Year Ahead
In the coming year, Corrick said he is excited to keep learning and adapting.
“Of course, in many ways the last few years have shown the consistent need and benefits of meeting in person,” he said. “It’s also given us a real opportunity to improve that experience.”