How to Use Prescheduled Tweets to Promote Your Event

November 10, 2013

A couple of weeks ago, Twitter announced a new feature which allows all users to schedule a tweet. Though not an unprecedented feature - a number of third-party applications already provided this option - the announcement from Twitter sparked an intense online debate on the pros and cons of pre-scheduled messaging.

For a busy show manager who has an ever-growing list of operational details and issues to take care of, the ability to post appropriate messages on a pre-determined schedule can be a heaven-sent option.

Not sure which messages can be easily scheduled ahead of your event? We have some nifty ideas to get you started! Consider scheduling messages to:

  • Remind followers of the official hashtag(s).
  • Create buzz around special events, such as gala dinners or keynote sessions.
  • Announce the names of pre-determined raffle or award winners.
  • Appreciate the trend setters and top performers in your industry.
  • Share the Twitter handles of your speakers and presenters.
  • Send timely alerts. For example, you could send a reminder to exhibitors about onsite booth sales.
  • Share important links with attendees, e.g. registration site, FAQ pages, local information, etc.
  • Thank your event sponsors for their support.

Last but not the least, it’s important to note that you would still need to review scheduled posts periodically and ensure that messages that are not valid or suitable for any reason are edited or cancelled in a timely manner. And do respond to live tweets from your fans and followers right away to keep them engaged!

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.