Healthcare Convention & Exhibitors Association to Host Marketing Summit

January 23, 2017

The Healthcare Convention & Exhibitors Association will be hosting the 2017 HCEA Healthcare Marketing Summit Jan. 25-26 at the Hilton Old Town Alexandria in Alexandria, Va.

“I’m really looking forward to this year’s Summit to experience the great program put together by our volunteers and staff,” said Don Schmid, HCEA President.

He added, “Of course, one of the great benefits of HCEA and specifically the Summit is to network with other members and gain valuable industry insights from those that I would not normally run across in my daily job.  This is sure to be a great event.”

This year’s theme is collaborate – create – converge.

Collaboration across all aspects of the medical meeting is essential for the success and continuation of our exhibit programs. 

Exhibitors are part an ecosystem that derives from the individual companies and associations, as well as the healthcare industry as a whole.

The 2017 HCEA Healthcare Marketing Summit will focus on the challenges to the industry and how those challenges produce our everyday reality.

After a high-level view, the meeting will shift its attention to the issues members endure as they continue to provide face-to-face access to HCPs.

The Summit will feature industry experts providing timely and insightful information:

·         Experiential Storytelling Frameworks: Ken Dec, EVP, Marketing & Client Strategies, The Expo Group

·         Impact 2017: Critical Issues Affecting the Healthcare Industry: Jill Wechsler, Washington Editor, Pharmaceutical Executive Magazine

·         Healthcare Marketers as Change-Leaders: New Paradigm…New Opportunities: Michael McLinden, Senior Healthcare Strategist, mck2x

HCEA also will reveal the latest qualitative research conducted in concert between HCEA, Freeman and Exhibit Surveys.  

Alissa Algarin, Exhibit Surveys, Inc. will present the findings about the top challenges and opportunities facing healthcare marketers. 

It will be followed by power collaborative panel discussion moderated by Chris Metzger, FreemanXP. 

Panelists will represent the various constituencies that influence, approve and make the purchasing decisions as well as those who sell services and those who use them to engage audiences.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.