HCEA Launches New Look with New Logo

April 27, 2015

The Healthcare Convention and Exhibitors Association has launched a new look to further support their enhanced member benefits, education and support for professionals in healthcare exhibit marketing, according to the association.

HCEA’s brand new logo features three squares in three different colors representing the three member types Regular, Associate and Supporting.

“As the three squares in the logo come together as one, so too, do the three HCEA member types for our programming and events,” said Mike Pennington, executive vice president for HCEA.

By re-introducing the brand, HCEA is positioning itself as a leader in exhibit marketing, understanding the marketplace and future potential to better support its members well beyond 2015, according to association management.  

The new logo was unveiled a few months before the HCEA Annual Meeting kicks off June 20-23 in Denver, Colo.

HCEA is the only professional association solely dedicated to improving the field of healthcare exhibit marketing.

Through education, networking and events members are given a chance to share ideas, analyze trends and find ways to effectively market face-to-face.

Each year, HCEA provides research on the state of the industry and the top 50 medical meetings, as well as creating a directory of U.S. medical meetings, giving its members data by which to strategically map out their yearly marketing plan.

Since 1930, HCEA has provided healthcare exhibitors, medical associations, and suppliers a forum for the exchange of mutually beneficial information and ideas.

HCEA offers its members a continuing opportunity to become more knowledgeable in their profession through meaningful communication, the exchange of ideas with other members and the many services provided exclusively to HCEA members.

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