The Future of Audience (or Attendee & Exhibitor) Management and Engagement - A2Z’s Event Portal

June 15, 2023
Personify

Sponsored article by Personify

As part of a $19 million investment in their event management solutions, A2Z Events has launched the A2Z Events Hub. This one-stop location is a dynamic portal for each event’s exhibitors, attendees, and speakers. The hub is designed for today’s post-pandemic audiences with features to drive adoption, increase revenue and lessen the burden on event managers.

Solving Exhibitor & Sponsors’ Biggest Pain Points

With exhibitors and sponsors driving a large portion of events revenue, the self-service portal is tailored to them with an easy-to-use interface and one centralized location to manage their digital presence at the show. Exhibitor setup is fast and easy to encourage full completion of exhibitor tasks and capture additional revenue opportunities. Exhibitors are provided detailed analytics around attendee interactions, such as advertisement clicks, page views, and product views. Show Organizers can track exhibitor progress to ensure complete profiles and robust  content to increase value for the exhibitor and engagement from potential buyers.

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Creating a Conference and Call for Papers Built by Speakers for Speakers

Content is still a primary driver for attendance at events – and for conferences and trade shows, the A2Z Portal offers robust and configurable conference and call for proposal tools. The portal makes managing submissions, building session calendars, and coordinating speaker assignments a breeze. For education managers, it allows the design of a proposal process that is intuitive to navigate and provides step-by-step completion criteria – critical elements to a successful and problem-free call for papers. Once a call is complete, the tools are designed to deliver a seamless proposal to session workflow, a tailored session calendar, session management permissions, and a speaker portal to minimize the effort for education teams. The self-service speaker portal allows for speaker profile completion tracking.

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.