Frost Miller Tapped for Crohn’s and Colitis Congress Promotion
July 25, 2017
Frost Miller has been hired to provide marketing support for the first-ever Crohn’s and Colitis Congress™ developed through a partnership of the Crohn’s & Colitis Foundation and the American Gastroenterological Association (AGA).
This new annual inflammatory bowel diseases (IBD) congress, which will take place Jan. 18-20 in Las Vegas, will serve as the premier conference for IBD health-care professionals and researchers.
The program will be comprehensive, patient-centered and multidisciplinary, and bring state-of-the-art comprehensive care together with the latest research to accelerate advances in the prevention, treatment and cures for IBD patients.
Frost Miller will work with the two organizations to develop an overall theme for the event, and then design subsequent marketing pieces, including print and web banner ads, direct mail and more.
“We are pleased to work with AGA and the Foundation on this important project,” said David Irish, COO at Frost Miller. “Strong design integrated across all marketing channels is a key component in launching and building event brands.”
The Frost Miller team is experienced at creating successful event promotion campaigns using both digital and traditional tactics.
It combines its strategic planning and design capabilities to create successful marketing campaigns for more than a dozen tradeshows, meetings, and conferences nationally and internationally each year.
Frost Miller has partnered with Digestive Disease Week®, which is jointly sponsored by the American Association for the Study of Liver Diseases, the AGA Institute, the American Society for Gastrointestinal Endoscopy and the Society for Surgery of the Alimentary Tract, to provide graphic support for the event during the past five years.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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