etouches Rebrands as Aventri
July 12, 2018
etouches is now known as Aventri, a new name that stems from three ideas: avenue, events and entry. The rebrand combines these three elements as part of the company’s continuing effort to transform the event experience through products, people and innovation.
Aventri’s new tagline “Connect Better” reflects the company’s mission to foster deeper relationships with event, meeting and strategic marketing professionals and enable them to create deeper and more meaningful relationships with their own networks.
“Our rebranding project was ignited by the desire to take our former name and branding to the next level of our successful growth via a more thorough and strategic understanding of what our brand stands for, our commitment to our customers and how we can be truly differentiated as a company in a highly fragmented and competitive market,” explained Chalva Tchkotoua, CMO of Aventri.
The rebrand encompasses three pillars:
- Curation: Helping customers navigate the often overwhelming event management software (EMS) industry by curating custom solutions that address their specific needs.
- Navigation: Dedication to staying ahead of the innovation curve by helping clients chart a sure-footed path forward.
- Connection: Enabling high-quality connections to drive ROI in every interaction.
Aventri has assisted more than 25,000 event professionals with planning, executing and measuring their events since 2008. With four acquisitions in the past two years, Aventri’s growth-focused agenda includes organic growth and targeting complementary strategic acquisitions.
“Aventri conveys our current values, our vision and the future direction of the company,” said Oni Chukwu, Aventri CEO. “There isn’t a company in the market today that provides event managers and meeting planners with the most innovative solutions and industry leading event management platform the way we do.”
He added, “With Aventri, event and meeting planners are better able to execute world-class events and shape an attendee’s experience unleashing the power of personal connections through meaningful meetings and events.”
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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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