Encore Event Technologies, a global provider of audiovisual (AV), event technology and production services for some of the world’s largest hotels and corporate clients, has aligned Staging Connections’ name and brand with Encore.

Earlier this year, Encore announced the rebranding of ETG Staging Connections in China to the Encore brand. The addition of the Staging Connections team in Australia, New Zealand and Fiji completes the rebranding process.

Staging Connections is the region’s leading provider of in-house event services, technology and event staging services.

Becoming aligned under the Encore umbrella will improve the company’s staging and event production service offering and will bolster the brand’s competitive advantage to service event planners and premium hotels worldwide.

Encore Event Technologies is owned by The Freeman Company, which also includes Freeman, the world’s largest brand experience company, in its portfolio.

Tony Chamberlain, managing director of Staging Connections, believes the adoption of the Encore brand will be key to future success, as well as a distinct advantage for clients.

“As we expand throughout the Asia-Pacific region, we will continue to offer our network of partners and clients unmatched expertise, quality services and global resources. A single brand reflects the mutual values of both businesses and will enable us to truly function as one of the largest AV and event production networks within the industry. What won’t change is the quality of service our clients receive, or the talented team who deliver our clients’ events.”

Encore has grown significantly in Asia with in-house AV services in Malaysia, Singapore, South Korea, Taiwan, Thailand and the Philippines. The business also has locations throughout the U.S. and Mexico.

Ken Sanders, CEO of Encore, also commented on the recent developments: “The rebranding of Staging Connections will provide our venue partners and clients with a single global resource that reflects our unwavering commitment to elevate their brand experience. We are very excited about the opportunities in the Asia-Pacific region — it represents the fastest-growing market in our industry and creates unmatched opportunities for our customers to build their brands through live events on a global stage.”

Sanders continued, “We have worked with the Staging Connections team for many years and are delighted to be able to bring their industry and technical expertise, talented staff, and customer-first philosophy fully into the Encore brand.”

The rebranding will not affect day-to-day operations and will serve to enhance the offerings available to existing clients.