EEAA Applauds Expansion of Melbourne Convention and Exhibition Centre
July 11, 2018
The Exhibition and Event Association of Australasia (EEAA) welcomes the expansion of the Melbourne Convention and Exhibition Centre (MCEC), making this venue Australia’s largest convention and exhibition space.
Acting Premier the Hon. James Merlino MP and Minister for Tourism and Major Events, The Hon. John Eren MP announced the opening of MCEC’s new event space July 8.
The $205 million expansion results in a 25 percent increase in event space, adding 20,000 square metres, taking MCEC’s total size to 70,000 square metres.
One highlight of the expansion is the Goldfields Theatre, a 9000 square metre multi-purpose event space with a retractable 1000 seat theatre. Other spaces include new exhibition halls, the Eureka meeting rooms, an outdoor terrace area, Sovereign Room banquet space and Goldfields Café and bar.
“We have delivered a world class facility that is functional, adaptable and aesthetically pleasing with a quality and sophistication that reflects Melbourne,” said MCEC chief executive, Peter King.
He added, “Customer experience was front of mind when planning the design – we wanted to ensure our facilities suited the needs of our customers, rather than constraining them to fit within our space”.
EEAA Chief Executive, Joyce DiMascio, says that the expansion will add further capacity and flexibility for both national and international clients.
“The increased event space is anticipated to attract more events to Australia and improve our business events competitiveness. Around the country State Governments are all being asked to consider the venue requirements for the business events sector in the future,” she added.
“This latest investment by the Victorian Government will help the exhibition and events industry enormously and demonstrates the State’s continued recognition of business events as a driver of the Victorian economy, “Joyce DiMascio said.
“It is an exciting time for MCEC and we look forward to working closely with them to leverage their expansion as an opportunity for the industry,” DiMascio concluded.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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