dmg::events Outlines Strategy to Target Growth in U.S.
February 13, 2014
With more than 80 events in 25 countries around the world, dmg::events has targeted the United States market as a prime area of future growth opportunity for the company.
“We like the U.S. as an events market,” said Galen Poss, vice chairman of dmg::events.
He added, “The combination of quality, experienced talent, great venues in good event cities and a large entrepreneurial domestic audience continue to make the U.S. an exciting events landscape.”
The overall strategy of the company for many years has to take one if its existing brands, such as the Big 5 Construction Show, and geo-clone it in emerging markets, such as Asia and the Middle East. The same was done with the company’s ad:tech brand, which now runs in nine countries globally.
The geo-cloning strategy and the overall events portfolio in the company has been successful, seeing double-digit growth. As a result, dmge’s parent company,U.K-based Daily Mail and General Trust, is an acquisition and launch mode, particularly with an eye on the U.S., according to dmg::events CEO Geoff Dickinson.
Michael Green, dmge USA president, has been tapped to focus on growth sectors ranging from construction and manufacturing to education, healthcare and agriculture.
“We anticipate using a variety of entry points into these markets including launches, acquisitions, joint ventures and management agreements,” Green said.
The company already has experience in all of these areas and plans to tap the skills of its senior management team to further its U.S. expansion.
“With over 10,000 trade shows annually, the U.S. is globally the largest and most diverse events marketplace and provides tremendous opportunity for dmge, especially in the markets where we will be directing our focus,” Poss said.
Besides ad:tech in its current U.S. portfolio, dmge also has the Collective Group and iMedia products.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
Add new comment