CyberDyme and Discover Puerto Rico Join Forces to Introduce Revolutionary VR Technology Targeting Event Professionals
July 14, 2023
On the heels of posting its strongest fiscal year in nearly a decade for meetings, incentives, conferences and exhibitions — and many more to come this year and in 2024 — Discover Puerto Rico is further stepping up event marketing efforts with groundbreaking virtual reality (VR) technology.
Through a strategic partnership, Discover Puerto Rico has become the first destination marketing organization to partner with CyberDyme, a leading provider of virtual reality sales and marketing solutions, to provide an immersive sales presentation experience for prospective event clients through its propietary VRtour technology.
VRtour is designed to put control back into the hands of sales representatives with a unique use of VR in the global travel and tourism sector, as it provides an immersive branded VR experience that presenters can control directly from a tablet.
The tool allows presenters to guide potential customers through a captivating journey showcasing Puerto Rico's world-class convention center and other venues, breathtaking landscapes, vibrant culture and exquisite culinary adventures, according to Juan Sotelo, CEO and co-founder of CyberDyme.
"We are excited to partner with Discover Puerto Rico and reshape the marketing and experiential landscape of destinations," Sotelo said. "By harnessing the power of VRtour, we can transport potential customers directly into the heart of Puerto Rico, offering an unparalleled sense of immersion and igniting their desire to choose this incredible island for their next event."
Through the use of CyberDyme's immersive VR technology, Discover Puerto Rico aims to elevate customer engagement, boost sales and further position itself as a premier destination for various types of events.
"Discover Puerto Rico is thrilled to collaborate with CyberDyme to create an extraordinary sales experience for our industry partners," said Ed Carey, chief sales officer director at Discover Puerto Rico. "Through VRtour, we have the capability to offer a captivating glimpse into the distinctive allure of Puerto Rico, enabling meeting planners to establish a profound connection with the destination that surpasses conventional marketing endeavors.”
Carey added, “We firmly believe that this partnership will substantially elevate the way partners visualize experiences within our destination while incentivizing decision-makers to select our destination for their upcoming events."
VRtour spotlights Puerto Rico’s state-of-the-art infrastructure and one-of-a-kind spaces. From DISTRITO T-Mobile, a five-acre experiential complex located in the heart of San Juan, to the Puerto Rico Convention Center, the largest and most advanced in the region, to the Coliseum of Puerto Rico, a massive indoor arena, to the intimate Antiguo Casino, the island’s varied offerings are now easier than ever to experience via CyberDyme’s VR technology.
Through VRtour, event professionals will also be able to experience Puerto Rico’s wide variety of unique experiences and natural wonders that groups can take advantage of during their stay, including bioluminescent bays and the only rainforest in the U.S. Forest system, El Yunque, as well as the destination's historic treasures, including Old San Juan.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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