ASD Market Week Sees 10-percent Surge in Buyer Attendance
August 8, 2016
ASD Market Week’s recent show saw buyer attendance up 10 percent, compared with last year’s August event, with a compound annual growth of 12 percent, compared with the last two years.
“ASD Market Week is the comprehensive consumer goods trade show in United States,” explained Karalynn Sprouse, executive vice president of Merchandise, International Sourcing and Manufacturing Groups for Emerald Expositions.
She added, “We are a one-stop shop for retail store owners, buyers as well as distributors and importers to source, discover and purchase the largest assortment of merchandise from around the globe, all at a price point that garners unprecedented margin building opportunity for their businesses. What’s more, we are the only show that provides free educational seminars and sessions specifically designed to small and medium sized businesses with retail business experts.
ASD Market Week management attributes a number of different factors to their increased numbers. In response to shifting consumer-shopping habits, buyers have begun to attend trade shows with varied purposes.
In order to continue to thrive, ASD Market Week has expanded its product offerings, increased services for exhibitors by launching and continually refining its matchmaking services, including providing pre-show, customized buying guides.
On-site trend-spotting posted live daily kept buyers engaged throughout the show, and a best in class retailer education program organized through the Independent Retailer Conference provided a comprehensive online selling education program.
In addition, key partnerships with groups like Cirque Du Soliel and Lyft brought buyers the total Las Vegas experience
“When buyers come to ASD Market Week, they find great products, learn from the brightest minds and also find the best small business vendors out there today,” Sprouse said. “That means success for their businesses.”
Both buyers and exhibitors are experiencing the benefits of participating in ASD Market Week. “The ASD show gets better every time we come,” said Tommy Brown, Buyer at the Saint Louis Zoo and Vice President of ZAG.
He added, “We literally bought our best-selling item of all time for our store at ASD Market Week; this great mug for the St. Louis Zoo. We have reordered multiple times, and we always find other unique treasures that are surprise sellers every time. ASD is a great show for anyone looking for items that will bring great margins to their bottom line.”
Glenn Auerbach, an exhibitor with The Northwest Co., said that he wrote $250,000 in the first two days of the show, while Eric Liberman from Sun-Staches, who has been exhibiting with ASD Market Week for 12 years said, “This is the best show we’ve ever had! And 80% of my orders were from new accounts.” Exhibitor Thomas Scott of Brusa Distribution shared, “I had sworn off trade shows until I discovered ASD Market Week. The first time I saw it, my mind was blown! We have found so much value in this show, it’s ridiculous!”
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment