News

Feb 24, 2014
VNU Exhibitions Asia Pacific, a joint venture between VNU Exhibitions Europe and the TCC Exhibition & Convention Centre, has signed a memorandum of understanding (MOU) with the Federation of Asian Veterinary Associations (FAVA) to improve content and management of livestock industry trade fairs. Under the terms of the MOU, VNU Exhibitions will support FAVA with scholarship programmes in Southeast Asia, South Asia and China. FAVA will support knowledge sharing and analysis of new trends at industry trade fairs including VIV Asia in Thailand and ILDEX Exhibitionsin Myanmar, Vietnam,… more
Feb 24, 2014
Trade show organizers collect mountains of data through registration, attendee surveys, session surveys, exhibitor surveys, lead retrieval systems, social media, etc. The question is, how is all that data being used? Is the data being used effectively? The problem most shows face is not how to get more data, but how to make sense of what they already have. Jeremy Figoten, senior vice president of Meetings, Sales and Communications for the National Apartment Association is taking a close look at his show data to better understand exactly why their show has been growing. Figoten… more
Feb 23, 2014
The overall health of the trade show industry received a huge boost in the fourth quarter, according to the Center for Exhibition Industry Research’s Index. The fourth quarter of last year ended on a high note, with an uptick of 3 percent, compared with the much smaller .04 percent growth in the third quarter of 2013 and 0.7 percent growth recorded in the fourth quarter of 2012. Q4 2013 also marks the 14th straight quarter of increases in the trade show industry. In more good news, the latest results also outperformed GDP, which saw 2.7 percent growth in the same quarter. "With… more
Feb 23, 2014
After holding the last show in the Big Apple in 2009, LIGHTFAIR International will head back in 2015 to the Jacob K. Javits Convention Center of New York. "We’re pleased to return to a renewed and refreshed Javits Center, which affords LIGHTFAIR the opportunity to continue its growth track in an environment well-equipped to serve our customers’ rapidly evolving and expanding needs," said Jeffrey L. Portman, Sr., vice chairman and president of AMC, Inc.  Produced and managed by AMC, Inc., the show runs in an annual East-West rotation, and after what the company… more
Feb 23, 2014
Is your event marketing strategy based on informed decisions? Is it in tune with current trends and forecasts? Tune into some recent stats reported recently by industry influencers to align your interactive and content marketing strategies with the direction in which the rest of the world is moving. - Nearly one third of companies send press releases to promote their events. (Source: Hubspot) Strategy: Aggregate your exhibitor's press releases on your event website to enable attendees to see them on your website. - Landing pages that included videos see an 86% increase in conversions. (… more
Feb 23, 2014
Is your event marketing strategy based on informed decisions? Is it in tune with current trends and forecasts? Tune into some recent stats reported recently by industry influencers to align your interactive and content marketing strategies with the direction in which the rest of the world is moving. - Nearly one third of companies send press releases to promote their events. (Source: Hubspot) Strategy: Aggregate your exhibitor's press releases on your event website to enable attendees to see them on your website. - Landing pages that included videos see an 86% increase in conversions. (… more
Feb 19, 2014
Trade Show News Network is thrilled to unveil the TSNN Trade Show Venue Directory (http://venuedirectory.tsnn.com/), with more than 400 exhibit halls, convention centers and other facilities with exhibit space listed.  Complimentary to all users, the TSNN Trade Show Venue Directory is a comprehensive guide that is designed to assist trade show organizers, meetings and event planners to find the perfect venue for their events.  “Congratulations to TSNN and the launch of their new venue directory,” said David DuBois, president and CEO of the International Association of… more
Feb 19, 2014
Ice storms, clogged highways, a closed airport and all around chaotic weather last week in Atlanta didn’t stop people from making their way to the biannual Atlanta Shoe Market, held Feb. 13-15 event at the Cobb Galleria. In order to accommodate the approaching weather situation and getting buyers on the floor despite it all, the Cobb Galleria and Southeastern Shoe Travelers Association, who have co-hosted the event for 19 years, opened the doors three days prior to the show opening to accommodate early arrivals, including buyers from Belk, Tops and many others. Exhibitors reported… more
Feb 18, 2014
Partnering with several of the city’s economic development and marketing organizations, the Philadelphia Convention & Visitors Bureau recently launched a new business attraction co-op marketing campaign for Philadelphia – PHL: Here For The Making (www.discoverPHL.com/makeitPHL). The campaign’s tagline says it all: “Whether you’re looking to create successful convention, a game-changing venture, an important move, or just an unforgettable experience, make it right here in Philadelphia.” The PHLCVB joined forces with the Greater Philadelphia Chamber of… more
Feb 17, 2014
U.K.-based Tarsus Group has had a busy few weeks with launches and acquisitions in several different markets, with the latest being the launch of the International Automotive Aftermarket and Tuning Fair (AAITF) brand into Turkey. The brand originated in China, where Tarsus bought an existing show and since planned launched in Bangkok, December 2014, and Indonesia, May 2014. The new show in Turkey, Istanbul AAITF, will be held June 11-13, 2015. “We are very excited by this opportunity to bring a major global brand like AAITF into Turkey’s dynamic automotive aftermarket sector,… more
Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.