5 Things to Consider Before Analyzing The Data Gathered During Your Virtual Event
June 27, 2021
There was a time when the most clearly attributable data to track ROI from an event was the revenue from ticket sales and sponsorships. With the advent of virtual events hosted with the help of cutting edge virtual event platforms[1] [2] , measuring the levels of engagement and impact has become easier than ever. But deriving insights from the data still remains a tough challenge. Here are 5 strategic ways to get actionable reporting from your next virtual event:
- Focus on insights: Understanding of data and analytics needs time. If you haven’t already, help your team upskill by enabling learning from resources and experts who can derive insights from the data that is being collected. The sheer volume of data available can result in analysis paralysis, rather than clarity.
- Leverage partnerships: Your sponsors and exhibitors can be your friends in this journey of learning from the insights. Explore partnerships with companies that have a good track record of executing virtual events and have experience with breaking down the data to make it easy to understand.
- Use a platform that puts engagement first: Leverage a technology platform that provides you with a range of possibilities that will boost the engagement during the live event. Make sure that the tracking of the engagement is also straightforward. You need to break down the data, segment the audience and see which steps drove the right engagement so you can repeat the success.
- Share information with sponsors: Take your partners along with you. The more transparent you become with the data you collected, the more they will trust you. Share deep insights that showcase how they’ve performed at your event. It could be about the booth visitors or the session engagement during sponsored sessions.
- Integrate with your favourite tools: Managing a successful virtual event is about ensuring all essential elements - people, technology and processes work in sync. When evaluating virtual event platforms, explore how well they integrate with your existing event and marketing technology stack. Does it connect seamlessly with marketing automation platforms like Hubspot? That will allow you to track customer journeys easily and enable your team to setup engagement campaigns effortlessly.
Virtual events are going to be one of the key strategic initiatives in your growth strategy and the ability to derive insights from data is mission critical. If you are looking for a reliable event platform that understands this need, Hubilo is ready to partner with you and enable your success. It tracks 60+ dimensions across key attributes like event engagement, session engagement, networking and exhibitor ROI. Learn more here.
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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