Adam Deming
Adam Deming is the Exhibit Design Manager at the Skyline ExhibitsInternational Design Center in St. Paul, Minn. An Industrial Designer by degree, he has been with Skyline since 2007.
Less Is More Booth Design
March 21, 2019
Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to set your booth apart in a crowded exhibit hall, minimalist designs can offer a fresh, inviting and modern alternative to busier layouts.
Here are some helpful design tips to make sure your booth doesn’t cause attendee overload:
- Declutter your graphics. Think about the overly busy billboards you sometimes see along a highway – you often can’t tell who the advertiser is, let alone what value proposition is being communicated. Does your signage suffer from a similar problem? Leave plenty of negative space in your signage so the viewer can focus on what is important – unused white space is your friend, not your enemy.
- If your booth space is small, you need to be especially selective in your choice of furnishings. The old “rule of thirds” often applies in these situations, whereby you limit the design elements to three areas, such as an information table, a product area and your sales area.
- Keep lighting simple and try not to combine both warm and cool lights. Contrast is key: If you have key products on display, position your brighter lights above them to help them stand out as a feature in the booth.
- Consider lighter color selections for your booth. Light colors tend to make spaces appear larger. Select colors from your brand to accentuate your brand presence but keep it simple to avoid competing visual elements.
- Consider incorporating hanging structures in your booth design. Suspended graphics open up the floor plan to draw attendees into your booth. With this, also consider graphically or structural ways to tie your overhead elements into the ground level so the attendee can connect both elements and stay focused on you, not your competitor at every level of your booth space.
- Use a simple interactive element to increase engagement and add levity to your booth. Active or playful booth games can not only attract foot traffic to your booth but also can be used as symbols of your company’s innovative approach to product selection and service solutions.
- While your booth staff should always be accessible when needed, be sure to build room into your exhibit for customers to explore products or services on their own, without being hassled by a sales rep.
Minimalist trade show design doesn’t mean anything is missing from your booth. Instead, it means there’s an ideal amount of what attendees really need.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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