14 Things You Can Tweet About When Attending or Exhibiting at a Trade Show

May 31, 2014

Trace Cohen

Trace Cohen is the Co-founder of Launch.it, the only Event News Management Platform for expos, tradeshows and events to increase their social engagement, buzz and revenue with their exhibitor and show news by creating a Digital Media Center for them.

To tweet or not to tweet, that is the question! Tweeting, for the sake of tweeting, at a show is fine, but you can add a lot more value if you tweet about relevant things. Most people come to a trade show to find new products, services, and/or ideas, and now that we are in the digital age, people are looking more and more to social networks like Twitter to find news from other people.

It is time to step-up and be the one to tweet something that is interesting. If you have something to share, use the conference hashtag (#), so others can find it easily.

Shows have so much news and information to share with their attendees and exhibitors, so I am passing along a few tips on what you can tweet out at a show. Remember, exhibitors like to share their news with everyone, and attendees like to hear about it.

First, start out by tweeting something about you. There is nothing wrong with self-promotion. Tweet that you will be at the show before it begins so that people know to follow you. People who can’t attend will then rely on you for information.

Tweet links to your news, so you can go beyond 140 characters.

Tweet your booth number, so attendees and media can stop by your booth.

Tweet pictures of your product and services so people can see, and share, what you do.

Tweet pictures of yourself at the show with your product, at your booth, or with other people attending or exhibiting at the show.

Tweet facts/questions about your product(s) and or service(s).

Hopefully, you will find some time during the day to leave your to attend some of the keynotes, breakout sessions, and walk around to network.

If you attend a keynote, tweet quotes from the speaker or interesting things you heard. Make sure to find the speaker’s twitter handle and give credit to them.

Tweet interesting facts you heard or read from a presenter’s slides.

Tweet pictures of cool things you saw, for example, a great promotion or booth designs.

Tweet your thoughts on the industry or show – feedback is important!

One of the best parts of Twitter is that you can directly engage with anyone you want, at any time.  Sometimes, you need to listen before you tweet, so you can have a conversation with someone, rather than just promoting yourself.

Why tweet?

There must be many people you want to meet at the show, tweet at them!

Add value to conversations - reply to something they tweeted.

Retweet as a sign of endorsement.

Retweet other exhibiting companies – make sure to support the industry.

You may be thinking, “If I tweet and have no followers, who will care?” That’s a reasonable question. If you are attending a trade show, everyone who could possibly care will be at the sameshow, or interested in knowing about the show, and following the hashtag. If they are not attending or not interested in finding out what’s new at a trade show, no loss.

Events are industry anomalies where lots of interesting people get together and want to meet each other, using social networks to connect and talk with people they know or better yet, haven’t met!

Start now by creating a Twitter account, get your feet wet and start spreading the news …

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.