Freeman recently came out with a report, the Freeman Connections Report, which looks at the trends impacting the face-to-face event industry. Using the insight they’ve gained from producing more than 15,000 events each year, the report highlights 10 key technology and device trends they feel are having or will be having an impact on events.
When the Society of Independent Show Organizers’ annual Leadership Conference kicks off Aug. 11-13 in Atlantic City, three event technology companies will have the chance to fight for the honor of winning the 2014 Event Innovation Battlefield Award.
The competition will take place during the three-day event that will gather together top-tier managers and young leaders who are interested in the latest innovations and best practices to manage their more than 4,000 shows.
When the Society of Independent Show Organizers’ annual Leadership Conference kicks off Aug. 11-13 in Atlantic City, three event technology companies will have the chance to fight for the honor of winning the 2014 Event Innovation Battlefield Award.
The competition will take place during the three-day event that will gather together top-tier managers and young leaders who are interested in the latest innovations and best practices to manage their more than 4,000 shows.
The latest edition of the Harvard Business Review (HBR)’s magazine includes an excellent article on how the role of marketing has changed in the last decade, and how the best marketing organizations are meeting the challenges of the digital age.
The authors discuss results from HBR’s study on the strategies and structures that superior marketing organizations are embracing to adapt to the changing times. The study included in-depth interviews with more than 350 top executives, as well as surveys of 10,000-plus marketers worldwide.
The latest edition of the Harvard Business Review (HBR)’s magazine includes an excellent article on how the role of marketing has changed in the last decade, and how the best marketing organizations are meeting the challenges of the digital age.
The authors discuss results from HBR’s study on the strategies and structures that superior marketing organizations are embracing to adapt to the changing times. The study included in-depth interviews with more than 350 top executives, as well as surveys of 10,000-plus marketers worldwide.
Marketing automation refers to the ability to schedule messages to a specific audience based on time, interactions, or lack of interaction with other messages. When talking about marketing automation, most people think of email marketing and the ability to pre-schedule email messages to specific audiences based on interactions with previous emails, but there are other channels where marketing automation can be valuable. For example, using marketing automation in social media and mobile app marketing can increase your reach and engagement with these audiences.
Marketing automation refers to the ability to schedule messages to a specific audience based on time, interactions, or lack of interaction with other messages. When talking about marketing automation, most people think of email marketing and the ability to pre-schedule email messages to specific audiences based on interactions with previous emails, but there are other channels where marketing automation can be valuable. For example, using marketing automation in social media and mobile app marketing can increase your reach and engagement with these audiences.
The Massachusetts Convention Center Authority was named a 2014 CIO Top 100 company in IDG’s CIO magazine’s 27th annual CIO 100 Awards. The CIO 100 Awards recognize 100 organizations that have distinguished themselves by creating business value through the innovative use of IT.
