Even the savviest of marketers are sometimes daunted by the very thought of compressing their message to 140 short characters that comprise a tweet. If you too have been running into that challenge, a good general practice is to ensure that your tweet covers the five Ws  (Who, What, When, Where and Why) before you hit that ‘submit’ button. Sounds interesting? Read on to learn more!

Even the savviest of marketers are sometimes daunted by the very thought of compressing their message to 140 short characters that comprise a tweet. If you too have been running into that challenge, a good general practice is to ensure that your tweet covers the five Ws  (Who, What, When, Where and Why) before you hit that ‘submit’ button. Sounds interesting? Read on to learn more!

An Infographic published a couple of years ago by SITA , a leading world specialist in air transport communications and information technology, anticipated that the air passenger experience would be in for a major transformation in 2015.

An Infographic published a couple of years ago by SITA , a leading world specialist in air transport communications and information technology, anticipated that the air passenger experience would be in for a major transformation in 2015.

One of the biggest stories at CES last month was the throng of wrist wearables on display.  While some experts are not convinced that wearable technology will take over the technological world, there are many people who are jumping on the wearable bandwagon. So, how can you incorporate this technology when you develop your booth engagement strategy?

One of the biggest stories at CES last month was the throng of wrist wearables on display.  While some experts are not convinced that wearable technology will take over the technological world, there are many people who are jumping on the wearable bandwagon. So, how can you incorporate this technology when you develop your booth engagement strategy?

Often we get sucked into tracking the obvious measures of success for an event (e.g. Likes, Followers, Opens, Visitors, etc.). However, we should be asking ourselves, “Does this really matter to us?”  Do you really care if you have 10,000 likes on your Facebook page if those likes came from 10 year olds who will never attend your event? Probably not.

Often we get sucked into tracking the obvious measures of success for an event (e.g. Likes, Followers, Opens, Visitors, etc.). However, we should be asking ourselves, “Does this really matter to us?”  Do you really care if you have 10,000 likes on your Facebook page if those likes came from 10 year olds who will never attend your event? Probably not.

Skyline Exhibits recently released a report, “Tech For Trade Show Exhibitor” that takes a look at the established, growing and declining technologies exhibitors are using based on recent survey results.

In the fall of 2014, Skyline surveyed 15,000 exhibitors in order to understand what technologies organizations are incorporating into their exhibit programs. The report is a summary of the 380 responses they received as a result of that survey.