New York Convention Center Operating Corporation President and CEO Alan Steel and Centerplate CEO Chris Verros unveiled the launch of an online catering and delivery service for event managers and exhibitors participating in events at the Javits Center.

This new on-demand, web-based service called Market Express allows customers to order a variety of meal and beverage options through their mobile devices for timely delivery to the their exhibit booth or offices throughout the six-block facility. 

When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows.

A. J. Ramsey, Global IBM Partner Marketing Manager for Cisco, described the demo unit as a “beast of a box” that was expensive and difficult to ship around. On top of that, only larger venues and events could handle the power and size requirements to display the fully functional demo unit.

When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows.

A. J. Ramsey, Global IBM Partner Marketing Manager for Cisco, described the demo unit as a “beast of a box” that was expensive and difficult to ship around. On top of that, only larger venues and events could handle the power and size requirements to display the fully functional demo unit.

It’s no secret big brands are using cutting-edge digital tactics to reach consumers in new ways. But big brands don’t have monopoly on new tactics; events large and small have the opportunity to use new technology and digital tactics to expand their reach and connect with their target audiences in creative ways. Mobile advertising is one possible tactic events can add to their marketing strategies—and some already have.

It’s no secret big brands are using cutting-edge digital tactics to reach consumers in new ways. But big brands don’t have monopoly on new tactics; events large and small have the opportunity to use new technology and digital tactics to expand their reach and connect with their target audiences in creative ways. Mobile advertising is one possible tactic events can add to their marketing strategies—and some already have.

Powerful, cloud-based technology solutions, which are also cost-effective and fast to deploy, easily are available to show organizers in the events industry. If you currently are exploring technology options for your event, here are some tips on what to look out for and how to make an informed decision. 

Powerful, cloud-based technology solutions, which are also cost-effective and fast to deploy, easily are available to show organizers in the events industry. If you currently are exploring technology options for your event, here are some tips on what to look out for and how to make an informed decision. 

In an effort to reach out to foreign visitors and increase Milwaukee’s international exposure, VISIT Milwaukee has launched a “bucket list” of the area’s major attractions in 10 languages on its website.

In an effort to reach out to foreign visitors and increase Milwaukee’s international exposure, VISIT Milwaukee has launched a “bucket list” of the area’s major attractions in 10 languages on its website.

Emerald Expositions has become a certified partner of the PrintReleaf Exchange (“PRX”), the first technology platform to enable cloud-based forest product tracking and reforestation.

This partnership gives Emerald’s magazine brands an innovative and authenticated means of achieving sustainable business practices that reduce the environmental impact that results from the use of forest products, namely trees, to make paper.