Kristin Hovde
Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.
4 Ways to Create a Memorable Trade Show Booth
August 15, 2014
Standing out at trade shows when there are dozens of trade show booths trying to grab the attendee’s attention is easier said than done. The most memorable exhibits are those that have a personal touch that is both unique and matches the theme of your booth. There are plenty of ways to do this without spending hundreds of dollars. Here are several ideas to create a booth that will attract a crowd and stand out above the competition.
Have a Consistent Theme
Trying to promote too many different products or services can be confusing and overwhelming to attendees. Instead of pulling their attention into several different directions, focus on one product or service per trade show. Doing this will make it simple for your audience to determine who you are and what your product can do for them. Once you have decided which product or service you would like to emphasize in your booth, design all of your marketing materials around it, including graphics, signage, promotional literature, and giveaways. The more your audience sees a single message, the more they will remember it.
Create a Comfortable Environment
Hours are spent walking on the trade show floor for both attendees and exhibitors. Designing your booth with an area guests can relax will keep them coming back to your booth. This can be done by adding comfortable furniture, soft lighting, and padded trade show flooring. The more comfortable they feel in your booth, the longer they will be willing to talk to you.
Use Pleasing Aromas
Engaging attendees’ sense of smell is a great way to get their attention without them having to walk past your booth to see it. The enchanting aroma will be smelled from all angles of the event. Use baked goods, lavender, popcorn, coffee/tea, or other aromas your audience would enjoy.
Incorporate Bright Colors
If you use neutral colors throughout your exhibit, you’ll end up blending in to the crowd. However, if bold colors are used, such as reds, yellows, or oranges, it will catch their eye. Incorporate these bright colors into booth components that you want to emphasize, whether you want to surround a specific image in your graphics with a bright color or want to bring attention to your company’s name with bright colors. Whatever colors you decide to use, make sure it works with the colors of your logo for a more memorable look.
These ideas will help you design a trade show display that is memorable without having to spend a fortune.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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