With the proliferation of mobile devices and the Internet of things, trade organizers and exhibitors are looking for new ways to leverage those devices to influence attendee behavior. The trick is in delivering an experience that attendees want vs. forcing an experience on attendees that only benefits the organizer or exhibitor.

Most apps and technology that propose to enhance your attendees’ experience and connect buyers with sellers fall into two distinct categories; active and passive technology.

Are you in the process of building a website for your next event? If yes, you are probably hard at work ensuring that all the lists, tools and information that they need are accessible to your current and prospective attendees from all web pages they are likely to visit. But have you considered building an FAQ section to proactively answer common questions and providing additional info to your audience? A well planned FAQ section that is updated frequently can facilitate excellent customer service and save you many hours in answering attendees’ emails and phone calls.

Are you in the process of building a website for your next event? If yes, you are probably hard at work ensuring that all the lists, tools and information that they need are accessible to your current and prospective attendees from all web pages they are likely to visit. But have you considered building an FAQ section to proactively answer common questions and providing additional info to your audience? A well planned FAQ section that is updated frequently can facilitate excellent customer service and save you many hours in answering attendees’ emails and phone calls.

Event technology companies will once again vie for the top spot at this year’s Society of Independent Show Organizer’s Event Innovation Battlefield.

The nominating committee chose four finalists from more than 50 organizations that applied, and the battlefield will feature four event technology companies.

Event technology companies will once again vie for the top spot at this year’s Society of Independent Show Organizer’s Event Innovation Battlefield.

The nominating committee chose four finalists from more than 50 organizations that applied, and the battlefield will feature four event technology companies.

In the old days, your event management software sat on one side of the “house” and your website sat on the other. The event management application came from one supplier. Websites, on the other hand, were built by a third-party website development company. It’s different today. One company and one platform can manage both sides of the house and make it so much easier for event planners.

In the old days, your event management software sat on one side of the “house” and your website sat on the other. The event management application came from one supplier. Websites, on the other hand, were built by a third-party website development company. It’s different today. One company and one platform can manage both sides of the house and make it so much easier for event planners.

MeetingMetrics now is offering a set of tools that will help corporate and association training programs with their testing and certification programs.

This new knowledge testing and certification program (T&C) services will allow organizations to create a formal or informal knowledge testing and achievement certification program based on their organization’s specific requirements.

MeetingMetrics now is offering a set of tools that will help corporate and association training programs with their testing and certification programs.

This new knowledge testing and certification program (T&C) services will allow organizations to create a formal or informal knowledge testing and achievement certification program based on their organization’s specific requirements.

The battlefield of news publishing on mobile devices is heating up. After Google and Facebook, Apple is the next tech giant to enter the business of serving trending news to mobile audiences.

Launched recently at the Worldwide Developers Conference, Apple's all-new News app has been designed to deliver a rich news reading experience to users. According to Apple, 'News' will be available with iOS 9 this fall for iPhone and iPad, and it'll combine the visually rich layout of a magazine with the immediacy and customization of digital media.