Emerald Teams with PrintReleaf Exchange to Track Paper Usage

Emerald Expositions has become a certified partner of the PrintReleaf Exchange (“PRX”), the first technology platform to enable cloud-based forest product tracking and reforestation.

This partnership gives Emerald’s magazine brands an innovative and authenticated means of achieving sustainable business practices that reduce the environmental impact that results from the use of forest products, namely trees, to make paper.

Event Marketing Cloud Company Feathr Inks Deal with Reed Exhibitions

Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.

“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.

Event Marketing Cloud Company Feathr Inks Deal with Reed Exhibitions

Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.

“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.

Twitter Chats Deliver Numerous Benefits for Events

Simply defined, a Twitter chat is a set period of time (usually an hour) where a group of people discuss a topic through tweets that include an established chat hashtag. 

It can be a useful tool in raising the event’s brand awareness, building interest in the event, providing additional value to event participants, extending the event’s content beyond the actual event and creating a strong and loyal community.

The Content Marketing Institute (CMI) holds a #CMWorld Twitter chat every week with more than 100 active participants.

Twitter Chats Deliver Numerous Benefits for Events

Simply defined, a Twitter chat is a set period of time (usually an hour) where a group of people discuss a topic through tweets that include an established chat hashtag. 

It can be a useful tool in raising the event’s brand awareness, building interest in the event, providing additional value to event participants, extending the event’s content beyond the actual event and creating a strong and loyal community.

The Content Marketing Institute (CMI) holds a #CMWorld Twitter chat every week with more than 100 active participants.

Freeman Buys Second Screen Technology Company Klowd.com

Freeman has expanded its digital service offerings with the acquisition Boise, Idaho-based Klowd.com, an audience engagement technology developer of event-focused second screen technology.

“Our clients have positively responded to second screen technology, embracing the ability to increase audience engagement, create conversations and amplify content in real time,” said Richard Maranville, Freeman’s chief digital officer.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.