Live Marketing Company MCH Group Buys MC2
May 1, 2017
Switzerland-based live marketing company MCH Group has acquired MC2 – a Chestnut Ridge, New York-based company in the exhibit and event marketing industry. Terms of the deal were not disclosed.
This is by far the biggest acquisition in the 100-year history of MCH Group and a key strategic expansion, according to MCH Group officials,
"The acquisition of MC2 marks a tremendous step forward in the implementation of our corporate strategy, which we have been pursuing since 2005", said René Kamm, CEO of MCH Group. "With MC2, we will be greatly boosting our international presence and activities, as well as expanding our range of services in the live marketing field."
MC2 employs more than 350 employees at 15 locations in the U.S. (Atlanta, Boston, Charlotte, Chicago, Dallas, Detroit, Kingman, Las Vegas, Lehigh Valley, Los Angeles, New York, Orlando, San Francisco and St. Louis) and in Germany (Düsseldorf).
The company records an annual turnover of about CHF 160 million. MC2 will remain an autonomous company within MCH Group’s Live Marketing Solutions division.
"We are delighted and proud that MC2 will become an integral part of MCH Group. It will prove to be beneficial to our clients, partners and employees as we will see a tremendous expansion of opportunities,” said Gary Benson, CEO MC2.
He added, “The outstanding expertise and reputation of MCH and its unique Live Marketing Solutions network will enable us to increase our market share in the U.S. Furthermore, it will support us in serving our global clients in important markets, and facilitate a stronger penetration of international segments. Our current clients will now have easy access to global markets working through their existing account teams."
It also will maintain its organizational structure under the leadership of CEO Gary Benson and his management team, as well as its operational locations in the U.S. and Germany.
MCH's "Live Marketing Solutions" division provides strategy and conception, marketing consulting, event management, exhibition and event fabrication and various multi-media communication services.
In 2016, MCH founded its subsidiary MCH Global, which combined these competencies to provide one-stop-shop solutions to local and global clients. By acquiring MC2, MCH is implementing the next step in achieving this strategic initiative, according to MCH officials.
This move will increase the strength and competitiveness of both MCH and MC2’s performance through the access to new market segments and the exploitation of mutual synergies.
"We are happy to welcome MC2 into our MCH Group and Live Marketing Solutions network", said Jean-Marc Devaud, CEO Live Marketing Solutions of MCH Group.
He added, "We are impressed by the high level of competencies and the strong, loyal customer base of MC2. It enables access to the important market in the U.S. with a proven, growing partner." Devaud emphasized further, "We are now able to serve locally and globally active clients in all the important markets – Europe, the United States, Asia and the Middle East – and engage all live marketing channels. We can serve local clients utilizing our autonomous companies and global clients through our network under the leadership of MCH Global."
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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