The Appointment Group acquires Axis Events
The Appointment Group Asia Pacific has announced the acquisition of a Sydney-based event company, Axis Events, to expand its business in the region. The financial details of the transaction were not disclosed.
Founded by Paul Christie, Axis Events has 28 staff members and operates offices in Sydney, Melbourne and Singapore. Under the acquisition, Axis Events team and The Appointment Group team will remain an integral part of the expanded division.
The Appointment Group Asia Pacific managing director, Shane Barr, said, “The acquisition of Axis Events represents an exciting time for all involved. The Appointment Group is thrilled to add such a successful brand and team of professionals to our business.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.