Tech News

Oct 19, 2014
Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them.  Traditionally, this type of marketing has seen the maximum application in long-term B2C consumer service environments since it required significant investment in supporting infrastructure. But with the advent of smart location-based and social networking technology, there is a significant opportunity for show organizers to adapt real-time marketing techniques to attract and engage attendees for face to face events. Here are four quick yet… more
Oct 19, 2014
Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them.  Traditionally, this type of marketing has seen the maximum application in long-term B2C consumer service environments since it required significant investment in supporting infrastructure. But with the advent of smart location-based and social networking technology, there is a significant opportunity for show organizers to adapt real-time marketing techniques to attract and engage attendees for face to face events. Here are four quick yet… more
Oct 18, 2014
Roomer (www.roomertravel.com), the online marketplace where consumers can sell their nonrefundable hotel rooms to buyers at a reduced price, has partnered with BOB.tv, an online platform where business professionals can view industry-specific content to benefit themselves and their companies. BOB.tv and its event platform, Events.BOB.tv will provide its meeting and event planners with insight on Roomer, and the Roomer Partner Network, to maximize profitability for those responsible for booking group hotel reservations. The Roomer Partner Network is a strategic cost… more
Oct 18, 2014
Roomer (www.roomertravel.com), the online marketplace where consumers can sell their nonrefundable hotel rooms to buyers at a reduced price, has partnered with BOB.tv, an online platform where business professionals can view industry-specific content to benefit themselves and their companies. BOB.tv and its event platform, Events.BOB.tv will provide its meeting and event planners with insight on Roomer, and the Roomer Partner Network, to maximize profitability for those responsible for booking group hotel reservations. The Roomer Partner Network is a strategic cost… more
Oct 12, 2014
Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Expand the appeal of your brand by highlighting the unique… more
Oct 12, 2014
Meeting Professionals International (MPI) and DoubleDutch recently released a report: “The State of Event Apps”. The report examined adoption rates, what types of organizations are adopting apps the most and why event organizers utilize apps. To explain what brought about the mobile event app survey, Jessie States, manager of professional development at MPI, said, “In MPI’s Future of Meetings research, mobile event apps consistently appeared as a topic of discussion and interest to industry and non-industry professionals alike. As a topic of interest to our community,… more
Oct 12, 2014
Meeting Professionals International (MPI) and DoubleDutch recently released a report: “The State of Event Apps”. The report examined adoption rates, what types of organizations are adopting apps the most and why event organizers utilize apps. To explain what brought about the mobile event app survey, Jessie States, manager of professional development at MPI, said, “In MPI’s Future of Meetings research, mobile event apps consistently appeared as a topic of discussion and interest to industry and non-industry professionals alike. As a topic of interest to our community,… more
Oct 12, 2014
Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Expand the appeal of your brand by highlighting the unique… more
Oct 05, 2014
Global Spectrum, facility managers of the Atlantic City Convention Center and Boardwalk Hall, awarded a contract to Smart City Networks to manage all technology and telecommunications services for both venues. Global Spectrum chose Smart City Networks due to their industry experience and depth of resources.  Smart City and Global Spectrum currently work together at two other convention venues in Cincinnati and Miami Beach. The five-year contract took effect on Sept. 1. “We are extremely honored to have been chosen by Global Spectrum to provide telecommunications services for these… more
Oct 05, 2014
Global Spectrum, facility managers of the Atlantic City Convention Center and Boardwalk Hall, awarded a contract to Smart City Networks to manage all technology and telecommunications services for both venues. Global Spectrum chose Smart City Networks due to their industry experience and depth of resources.  Smart City and Global Spectrum currently work together at two other convention venues in Cincinnati and Miami Beach. The five-year contract took effect on Sept. 1. “We are extremely honored to have been chosen by Global Spectrum to provide telecommunications services for these… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.