3 Ways You Should Be Using Event Verification Data for Your Trade Show

Submitted by lpsavas@tsnn.com on Tue, 05/02/2017 - 10:31

Of all the types of event data we deal with at Bear Analytics, attendee verification data is one of the least exciting, but failure to understand who truly attends your trade show, conference or event robs your logistics and marketing teams of critical insights that can fuel event growth and more sophisticated forecasting and marketing.

Do you know how your event’s AOV coding is generated? Do you know, for sure, which registrants actually attended your last show?

Marissa Maybee

As Senior Director of Engagements and Analytics at Bear Analytics, Marissa Maybee shapes spreadsheets and exports story and forward-looking insights into data to help empower clients to grow their events and engagements.

TSNN Releases Event Technology Research Report

Face it, the marriage of technology with events has transformed the trade show industry. What began as a great tool to communicate with show audiences has morphed into a powerful partnership that continues to deepen as show producers, managers and organizers realize the incredible benefits of using digital platforms to harness and measure data, market their events, fine-tune their strategy and planning, increase the global reach of their trade shows and conferences and most importantly, interact with audiences and improve attendee experiences.

NPE2018: The Plastics Show Sells Out Exhibit Space

Exhibit space for NPE2018: The Plastics Show has sold out more than a year in advance at its recent Space Draw, a first in the history of North American’s largest trade show and conference for the international plastics manufacturing industry.

Owned and produced by the Plastics Industry Association (PLASTICS), the triennial expo and educational event is set to take place May 7-11 at the Orange County Convention Center in Orlando.

COLORADO BRIDAL SHOW DOWNTOWN DENVER 2018

The Curtis - A Doubletree Hotel
January 7th, 2018
Colorado Bridal Show - Curtis Downtown
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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
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