Seven Ways to Use Mobile Messaging at Your Event

Submitted by lpsavas@tsnn.com on Thu, 06/22/2017 - 10:20

Coordinating trade shows and exhibitions come with their fair share of challenges and one of them is how to best engage attendees.

Did you know that messaging apps are used on average nine times a day, compared to 1.9 times a day for all other apps? Text messaging and mobile apps can be used to communicate information to attendees to increase the success of your event.

Alexa Lemzy

Alexa Lemzy is a customer support specialist at U.K.-based business text messaging service Text Magic. She also oversees the company’s content strategy.

Gem Faire - Portland, OR 2017

November 17th, 2017 - November 19th, 2017

People News: Ungerboeck, CadmiumCD, New Orleans, Houston and Phoenix All Make Hires

Hiring and promoting was fast and furious during the past month, with several trade show companies growing their company rosters.

Ungerboeck, an event and venue management technology company, added Eric Kaser to the company’s executive leadership team.

As vice president of sales, Americas, Kaser will lead sales strategy and execution from company headquarters in St. Louis, Missouri.

Event Planning 2.0: How Technology Has Changed the Face of Event Organizing

Submitted by lpsavas@tsnn.com on Mon, 06/19/2017 - 12:16

From big trades to trivial activities such as grocery shopping, technology has made its way into our daily lives and it’s here to stay. One such field that has embraced the technological revolution is event planning.

Technology has changed the way events are planned, executed and managed. The past decade has seen multiple innovations, some bordering on brilliant that have completely transformed, and in a way, simplified the way we execute events and how attendees see them.

Here are five ways technology has transformed event planning.

Himani Sheth

Himani Sheth is a marketing executive for Hubilo, an Event Automation Platform that helps event planners organize events in a more efficient and tech-savvy manner.

New SmartFood Expo to Collocate with Fresh Food, Produce and Floral Show Partners in 2018

A fifth new trade show will collocate with United FreshMKT Expo, United FreshTEC Expo, International Floriculture Expo and Global Cold Chain Expo in June 2018 at McCormick Place in Chicago.

Dedicated to the exploding category of healthy foods, SmartFood Expo is designed to provide retail and foodservice buyers with a one-stop shop for learning about the newest products, trends and opportunities to increase their share of the “better-for-you-foods” business.

Leveraging Social Media Engagement in Your Trade Show Display

Submitted by lpsavas@tsnn.com on Fri, 06/16/2017 - 10:06

Trade show managers are always searching for the latest marketing trends to drive their booth’s attendance. Social media participation is key for any large event, enabling trade show goers to stay more engaged with instant updates on floor activities, educational opportunities and speaker sessions. 

Every exhibitor wants to have some sort of social engagement during a show and smart trade show marketers are taking advantage of a wide range of social media strategies to broadcast their message to more people than ever before.

Tim Brown

Tim Brown is a marketing associate for GES, where he enjoys helping represent brands with live event technologies.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.