7 Ways to Drive Booth Engagement Using Event Technology

Submitted by lpsavas@tsnn.com on Thu, 07/13/2017 - 11:50

There’s nearly an endless (and ever-growing!) supply of technology you can utilize at trade shows and events. However, having the latest and greatest tech doesn’t necessarily mean you’ll have a more successful event or get more leads at the show. In order to be truly great, event technology should be aligned with your event goals and used in a way that promotes engagement and interaction. It needs to compliment your brand vision instead of draw attention away from it.

Below are some surefire ways you can use event technology to drive attendee engagement:

The Do’s and Don’ts of Hosting a Successful Virtual Event

Submitted by lpsavas@tsnn.com on Tue, 07/11/2017 - 11:29

As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually.

People News: The Expo Group, Corcoran, PMMI, VistPITTSBURGH Fill Their Ranks

In most cases, summer is a slower time of year, but hiring in the trade show industry continued at a brisk space through June and the first part of July.

The Expo Group recently brought on Chad Chappell as national sales director.

“Professionals like Chad who are true solution providers and see events holistically are vital to The Expo Group’s work as strategic partners, helping clients drive attendee, exhibitor and sponsorship revenue,” said The Expo Group President and COO Randy Pekowski.

San Diego Convention Center Will Implement ESCA's WIS Badge Program

Instead of nine different credentials for workers to use in order to move around in the San Diego Convention Center, the venue now will have just one credential - the ESCA Exhibition Industry Worker Identification System WIS Badge.

“We are pleased to announce that the San Diego Convention Center is now the 17th U.S. venue to implement the ESCA Worker Identification System (WIS),” said Mitt Arnaudet, WIS National Administrator and ESCA Member Services Director.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
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